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in that direction and things could get worse if the BBC decides that Rajar s integrity has been damaged so badly ...
search following the appointment of its first head of marketing....search following the appointment of its first head of marketing. James Bidwell, who joined from ... at London s Trocadero Centre next summer with an estimated marketing budget of pounds 1 to pounds 2 ... is responsible for developing marketing strategy in the UK and overseeing its subsequent spread through ...
The threat of new draconian curbs on the direct marketing industry has lifted following a vote...The threat of new draconian curbs on the direct marketing industry has lifted following a vote on Wednesday in which the European Parliament rejected attempts to impose heavy restrictions on cold calling ... which will allow every legitimate direct marketing operator to carry on unhindered . TV ...
strategy for Littlewoods which integrates advertising for the three divisions. Although DMB ... our business performance, he added. Littlewoods share of the soft-gambling market has come ... was drafted in last July to build a long-term marketing platform and Littlewoods is now keen to build on its ...
a pitch and will take on the account early next year. Ian Riley, UK Gold s marketing ... . Next year will see a change in the way that UK Gold is advertised and marketed, he said ... is understood to be planning a more mainstream advertising and marketing drive next year. The channel ...
Turner, the former Golden Rose Communications sales and marketing director of Viva! 963, has become ... the current situation distorts the market. Patrick Taylor has been appointed director of advertising ...
, dedicated team, it will share a number of resources with Laser, such as research and marketing ...
I was interested to read John Blakemore s piece (Campaign, 1 December) on the heavily hyped Beatles Anthology series. The marketing of Beatlemania is well and truly underway and Anthology is just the beginning. Four CDs of previously unreleased material, videos, books, interminable TV ...
, but in the airtime market too. Won t a sales house compromise that diversity? Jerry Buhlmann, managing ...
John Mundy, who started out at the Creative Business, is convinced that integration has been...John Mundy, who started out at the Creative Business, is convinced that integration has been around for years. If integration means applying an idea to a range of media, then I ve been ... marketing company, Group X, 45-year-old Mundy s career has spanned top direct agencies such as CDP Aspect ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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