08 Dec 1995
| by JIM DAVIES
of CDP s
business, where the integrated department operates under the creative
director, Neil ...
demanded a fully
integrated approach from day one. Last year, for instance, McAdie and
Victor produced ...
08 Dec 1995
| by Michele Martin,
The award-winning client encourages its ad agency to advise on its marketing mix, Michele Martin...’s marketing strategy together. Not only is it the inspiration behind its advertising, promotion and its ...
people. It is not marketing to an average,’ Carolyn Bradley, director of advertising and strategic ...
the challenge in its stride. ‘Integrated advertising is no big deal for us, we’ve always done it as an agency ...
01 Dec 1995
| by HARRIET GREEN
market. There are huge cultural differences
around the world and there is a real chance to develop ...
24 Nov 1995
| by KAREN YATES
Storehouse is said to be on the brink of reviewing its advertising
strategy, with both its Bhs and Mothercare chains falling under the
spotlight.
A regular internal review is currently under way at Bhs. The recent
departure of the marketing director, Helena Packshaw, and reports that
Keith ...
10 Nov 1995
| by CAROLINE MARSHALL
market leader, Tesco. Tesco s
Clubcard launch - which preceded Sainsbury s Savercard by six months ...
10 Nov 1995
Winner
Title: Metro
Agency: Lowe Howard-Spink
Client: Tesco Local Marketing
Creative Director...Winner
Title: Metro
Agency: Lowe Howard-Spink
Client: Tesco Local Marketing
Creative Director: Kevin Kneale
Art Director: Alan Davis
Copywriter: Jeremy Willy
Typographer: Sue Baker-Smith
Photographer: Elliot Erwitt
Commendation
Titles: No, Toilet door, Doormat
Agency: Alliance ...
10 Nov 1995
. In some areas this meant that titles were selected that
were not market leaders because it was possible ...
to provide a structure for regional
marketing. The FDAA are self-funding bodies operating on the basis ...
to remove filters
