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NEWS: Poster industry tries direct response

15 Dec 1995 | by CLAIRE BEALE

will be guaranteed exclusivity in their market and Maiden is hoping to have six different product categories ...

NEWS: Hook defends right to own Rabbit logo in High Court battle

08 Dec 1995 | by JOHN TYLEE

for logo. At the hearing, Mike Bowerman, the former BYPS and Hutchison marketing director, denied ...

SUPPLEMENT: EUROPEAN BRANDS; Out to relaunch

01 Dec 1995 | by ANNE-MARIE CRAWFORD

the rebirth of three well-known consumer products Motorola HLR The youth market is potentially ten times bigger than the business-to- business market. To get to the heart of this, we must return to Sweden, where the marketing opportunity was first realised. What we saw were young ...

CLOSE-UP: LIVE ISSUE/PROPOSED EU DISTANCE-SELLING DIRECTIVE; Ad industry lobbies against new EU selling curbs

01 Dec 1995 | by JOHN TYLEE

explains. German direct marketers are forced to leave a lot of messages because they don t get many ... straight-jacketing the direct marketing industry and outlawing cold-calling. But whether cross ... marketing industry in Britain are aghast at the possible wielding of the European sledgehammer ...

SUPPLEMENT: APG CREATIVE PLANNING AWARDS; Sponsored by More O’Ferrall Adshel: Multi-Media Campaign

24 Nov 1995

leader in the UK healthcare market. However, by 1991 its market share in private medical insurance had ... Daewoo has been the most successful company launch in the history of the UK car market because client ... market share within three years, while selling cars based on earlier versions of the Astra and Cavalier ...

NEWS: Bean MC and Equinox share pounds 2m launch for Planet Internet venture

24 Nov 1995 | by CLAIRE BEALE

Sullivan, the marketing director of Planet Internet, said it would be advertising in new ...

NEWS: Apple TV push attacks home market

03 Nov 1995

campaign in a bid to extend its presence beyond the business sector in the UK and into the home market....campaign in a bid to extend its presence beyond the business sector in the UK and into the home market ... manufacturers to exploit the largely untapped UK domestic market, where penetration levels of about 14 per ... . Alan Hely, Apple s consumer marketing manager for the UK, said: The market is going berserk ...

SUPPLEMENT: CABLE AND SATELLITE; Who’s who in Cable

03 Nov 1995 | by JANET IZATT

As the cable market consolidates, the number of operators has decreased. Who are the major players...As the cable market consolidates, the number of operators has decreased. Who are the major ... characterised by the growing number of cable operators seeking a stock market listing. Bell Cable was the first to go to the market, and was followed by TeleWest last November and the US- based Nynex ...

NEWS: CST puts Lego on to computer with new screen-savers idea

03 Nov 1995

with an ad put together by Screensavers Ltd, a subsidiary of the independent marketing and media consultancy...Lego UK is to become one of the first UK companies to advertise on a computer screen saver with an ad put together by Screensavers Ltd, a subsidiary of the independent marketing and media ... Watson, a design and marketing services company. Earlier this year Guinness claimed ...

Private view

03 Nov 1995 | by ANDREW CRACKNELL

advertising. But the target market doesn t see crisps as food - and neither do I, come to that. They like...advertising. But the target market doesn t see crisps as food - and neither do I, come to that. They like ... . Dalgety Project: Golden Wonder Crisps Client: Paul Boothman, head of marketing Brief: Relaunch ... Client: David Evans, marketing director Brief: Put across the sensitivity of Jiffi Condoms Agency ...

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