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NEWS: Apple TV push attacks home market

campaign in a bid to extend its presence beyond the business sector in the UK and into the home market....campaign in a bid to extend its presence beyond the business sector in the UK and into the home market ... manufacturers to exploit the largely untapped UK domestic market, where penetration levels of about 14 per ... . Alan Hely, Apple s consumer marketing manager for the UK, said: The market is going berserk ...

NEWS: Calor and Texaco settle on DMB&B for gas launch ads

Texaco and Calor Gas, which will take advantage of deregulation in the domestic gas market next April....between Texaco and Calor Gas, which will take advantage of deregulation in the domestic gas market next April. Ewan McConnell, sales and marketing director of Calor Gas, said: This will be a major ... . John Farrell, the group chairman of DMB It is an exciting opportunity to market this new company in a ...

NEWS: CST puts Lego on to computer with new screen-savers idea

with an ad put together by Screensavers Ltd, a subsidiary of the independent marketing and media consultancy...Lego UK is to become one of the first UK companies to advertise on a computer screen saver with an ad put together by Screensavers Ltd, a subsidiary of the independent marketing and media ... Watson, a design and marketing services company. Earlier this year Guinness claimed ...

NEWS: Siemens picks four agencies to bid for expanding PC task

company, and it is time to create a strong marketing push at this end of the market ...

NEWS: Poulters wins out in battle for Yorkshire Electricity business

is the choice of the company s marketing chiefs who are awaiting ratification from the board, industry sources...Yorkshire Electricity is believed to be reactivating its relationship with Poulter Communications to mount a corporate initiative in advance of the industry s upcoming deregulation. The Leeds shop is the choice of the company s marketing chiefs who are awaiting ratification from the board ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.