Pfizer Consumer Healthcare has awarded pounds 4 million worth of business to Integrator after a...Pfizer Consumer Healthcare has awarded pounds 4 million worth of business to Integrator after a secret head-to-head pitch. Integrator has won two separate accounts, worth pounds 2 million each ... , the chairman of Integrator, commented: We re delighted to have won two such revolutionary products. We ll ...
of 1994 after disagreements over fees and marketing strategy. Ten months ago, Avis appointed Grey Integrated and the sales promotion agency, Black Cat, to handle its above- and below-the-line accounts ... , with an estimated 15 per cent market share. Its primary target is business customers. It has the largest airport ...
is the choice of the company s marketing chiefs who are awaiting ratification from the board, industry sources...Yorkshire Electricity is believed to be reactivating its relationship with Poulter Communications to mount a corporate initiative in advance of the industry s upcoming deregulation. The Leeds shop is the choice of the company s marketing chiefs who are awaiting ratification from the board ...
on market conditions. Media has assumed an enormous importance to us as we satisfy the demands of our various markets, she said. TMD offers the flexibility of approach and the expertise to extract ...
, but Geoff O Connell, its marketing director, wants the new brand advertising to transcend the mundane standards of the sector. Paul Cowan, managing partner of Cowan Kemsley Taylor, said: In a market ...
local markets. Bristol Myers is understood to be exploring the possible benefits ... - the company s largest European market - was just under pounds 7 million last year. Budgets for 1996 ... review of Bristol Myers marketing services. Christine Walker, chief executive of Zenith ...
second agency, but Leopard will be kept on. Barwick continued: The market has moved up a gear ... by newcomers to the market because it has no strategic direction and no brand identity. Cellnet, Vodafone s main rival, recently stepped up its marketing activity with a TV campaign through Abbott Mead ...
. The spokesman added that any decisions to review media in individual European markets would be left to local marketing chiefs. The decision will come as a particular blow to Optimedia, which was thought ... media services across Europe, working on strategy with local media buyers in different markets ...
to take on the P voice of broadcast in the market, as well as lending his expertise to colleagues ...
, commented: It is fantastic to be awarded a European assignment by one of Britain s leading marketing ... to reinvent itself as a marketing-led company. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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