15 Dec 1995
| by ALASDAIR REID
in that direction and things could get worse if the BBC decides
that Rajar s integrity has been damaged so badly ...
15 Dec 1995
David Pugh, the former marketing director of the Telegraph group, has
joined the poster contractor...David Pugh, the former marketing director of the Telegraph group, has
joined the poster ...
-strong
marketing department will report to him.
Colm O Cuilleanain, the chief executive of M Cuilleanain ...
needs to take a more aggressive position in the coming
year to keep its market share.
...
15 Dec 1995
search following the appointment of its first
head of marketing....search following the appointment of its first
head of marketing.
James Bidwell, who joined from ...
at London s Trocadero Centre next summer with an estimated
marketing budget of pounds 1 to pounds 2 ...
is responsible for developing marketing strategy in the UK and
overseeing its subsequent spread through ...
15 Dec 1995
| by STEFANO HATFIELD
Morley Marketing sold out and Ivana and
Donald got together for a pizza...Vodka...Don White of pneumonia...Kevin Morley Marketing
sells to Lintas...Redwing Films closes down ...
15 Dec 1995
The threat of new draconian curbs on the direct marketing industry has
lifted following a vote...The threat of new draconian curbs on the direct marketing industry has
lifted following a vote on Wednesday in which the European Parliament
rejected attempts to impose heavy restrictions on cold calling ...
which will allow every legitimate direct marketing operator to carry on
unhindered .
TV ...
15 Dec 1995
| by CLAIRE BEALE
strategy for Littlewoods which integrates advertising for the three
divisions.
Although DMB ...
our business performance, he
added.
Littlewoods share of the soft-gambling market has come ...
was drafted in last July to build a long-term marketing platform
and Littlewoods is now keen to build on its ...
15 Dec 1995
| by PAUL WOOLMINGTON
Times. Not only do they have the pink one online, with its business
news and world stock market ...
are awful. They really need to excite, integrate and
reward.
Commercial Union s site does just this. Moreover, it is also fully
integrated with the client s broader communications activities, using ...
15 Dec 1995
article on the small-car market. The VW Polo came top in the magazine s
ranking of small cars and the ad...Marc Mendoza, the media director of WCRS, chooses the VW Polo ad that
appeared on a spread in this month s issue of the BBC s Top Gear
magazine. VW took a double-page spread straight after the Top Gear
article on the small-car market. The VW Polo came top in the magazine s
ranking of small cars ...
15 Dec 1995
| by DAN O’BRIEN
to market with a patchily implemented, semi-obvious
idea that he or she will then flog to a client...to market with a patchily implemented, semi-obvious
idea that he or she will then flog to a client ...
15 Dec 1995
| by JOHN OWEN
involved with our marketing. This provides them with another way of
doing that.
Tango s direct ...
:
Interactivity is now integral to everything we do.
The presence of a planner in the project team meant ...