Thompson as its new marketing director....Thompson as its new marketing director. JWT has also promoted Harry MacAuslan to the new role ... is that we have got the best clients and the best people in London - but there is a need to market ... marketing chief, Martin Jones, who this week started as managing director at the Advertising Agency ...
marketing director....marketing director. The 32-year-old Sands is an account director at Howell Henry, where he works ... . The need to create a marketing role sprang out of the establishment of Granada UK Broadcasting ... that the ability of ITV to maintain its market leadership is dependent on the ability to match audience ...
to increase market share through advertising. Ever the professional (who said boring?), Bullock is now ... market share rather than expanding the market, he urges, without the slightest hint of irony. ...
Duckworth Finn Grubb Waters has scooped the prestigious gold medal at this year s Direct Marketing...Marketing Awards for its launch of Daewoo cars. The agency also picked up top honours in the DRTV ... -the-line agencies also did well this year. Saatchi and Saatchi took the top prize in the first ever integrated ... : It was a simple, creative idea and it absolutely and fundamentally used direct marketing techniques ...
In the past, agencies delivered a united brand concept. That was until marketing got increasingly...In the past, agencies delivered a united brand concept. That was until marketing got ... their birthright. The values of intellect, common sense and instinct in marketing are becoming marginalised. So ... and sluggish, have allowed the whole of the marketing function to break up into hundreds of tiny pieces ...
to the competitive listings market....to the competitive listings market. The launch, which will be IPC s fourth listings title and its first ... the research which said there was a gap in the market. IPC currently has three TV listings titles ... and Satellite Week. Together they have a 56 per cent market share in the highly competitive listings ...
the strengthening of McCanns integrated capabilities by moving the majority of accounts and 20 staff from ... , McCanns existing database and direct marketing experts will be transferred to a new in-house agency, McCann Relationship Marketing London. Both will be supported by the introduction of a production ...
The Internet-only sales house, New Media Marketing and Sales, has won a contract to sell...The Internet-only sales house, New Media Marketing and Sales, has won a contract to sell the advertising for ADHunter, a regional newspaper online classified consortium due to launch next year. It marks the first major win for NMMS since the sales house opened in August (Campaign, 16 August ...
of sports marketing exists parallel to our own. Yet these two sectors share more than the odd similarity...of sports marketing exists parallel to our own. Yet these two sectors share more than the odd similarity ... of advertising and marketing will be tested, and where they are most likely to have the biggest impact ... the global brands chasing large audiences, the marketing vehicles they crave. A small paragraph ...
for the business because it handles the financial giant Prudential s conflicting account. Marketing Week...for the business because it handles the financial giant Prudential s conflicting account. Marketing Week ... , to decentralise marketing across its brands. It is understood that H. P. Foods may continue without a marketing director for the group as a whole, but will retain marketing managers on each brand. The company ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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