to remove filtersNEWS: Granada takes first marketing director from Howell Henry
13 Dec 1996
Granada UK Broadcasting has poached Marc Sands from Howell Henry Chaldecott Lury to be its first marketing director.
Search results for Integrated Marketing
Search filters:
Add Search Filters:
By Date
By Channel
- Digital marketing (3)
- Direct Marketing (21)
- Marketing (89)
- Public Relations (1)
By Industry Sector
- Fashion / Clothing (2)
- Financial Services (7)
- Food & Drink (8)
- Government / Non-Profit (3)
- Media / Entertainment (11)
- More...
- Retail (8)
- Technology (15)
- Telecoms / Utilities (6)
- Travel / Leisure (1)
- Less...
NEWS: JWT lures Robinson for marketing director role
13 Dec 1996 | by HARRIET GREEN
Mark Robinson, the Publicis business development director, has quit the agency to join J. Walter Thompson as its new marketing director.
NEWS: Express strengthens marketing capability
06 Dec 1996 | by GORDON MACMILLAN
Express Newspapers has appointed a figure unknown in national newspaper circles to the newly created role of commercial director.
NEWS: Review; Marketing and advertising news in the week’s press...
29 Nov 1996
Coca-Cola is to use data compiled since the 1994 World Cup and from its Euro 96 ring-pull promotion to launch its largest ever direct marketing campaign in the UK. Several agencies are involved in talks to handle the drive. A relationship marketing strategy would fit in with Coke s for the fans theme.
NEWS: Texaco to use spoof drama in integrated push for new petrol
25 Oct 1996
Texaco is launching a pounds 3 million campaign through the DMB&B-owned integrated agency, IMP, to launch its new brand of premium fuel, CleanSystem 3.
CAMPAIGN DIRECT: MARKETING CHALLENGE; Will Channel 5’s mix ’n’ match style build a coherent brand?
25 Oct 1996 | by ROBERT DWEK
Channel 5 has a national retuning task, and then it must build an on- screen brand, Robert Dwek says
INTEGRATED: MARKETING CHALLENGE; Littlewoods goes back to basics to restore pools success
27 Sep 1996 | by MEG CARTER
Meg Carter discovers how the football pools is on its way to recovery, this time by returning to its origins
INTEGRATED: NEWS IN BRIEF
27 Sep 1996
The Post Office is changing the way it charges for direct mail. The moves will involve abandoning the current Mailsort system, under which direct mail rates are expressed as a percentage of the standard postal rates. The new system means that the direct marketing industry will have its own separately...
INTEGRATED: ON THE RECORD
27 Sep 1996 | by MICHELE MARTIN
Michele Martin asks the man behind the Goldfish launch whether it s sink or swim for this affinity card
INTEGRATED: MY BEST SHOT
27 Sep 1996 | by TERRY HUNT
It s not often that you get the chance to play a part in a social phenomenon. The Tesco Clubcard is my bid for history.
Additional Information
Campaign Jobs
- JUNIOR COMMS AD - TOP MEDIA AGENCY - GAMING ACCOUNT! Ultimate Asset £35000 - £45000 per annum + Benefits, London
- VIDEO SALES MANAGER - ONLY THE BEST NEED APPLY! Ultimate Asset £40000 - £50000 per annum + FANTASTIC BONUS, London
- Digital Sales Position - Leading female lifestyle network! Ultimate Asset £25000 - £40000 per annum + Fantastic bonus, London
- FMCG Insight Manager Jarlett de Grouchy £24000 - £38000 per annum + 10% bonus + £4250 car allowance, City of London
- Senior Events Producer Uniplan Hong Kong Ltd. , Hong Kong
Most viewed
- Sorrell says Adam & Eve acquisition 'shows DDB needed some help'
- Phones4U horror spot tops 2011's most complained about ads
- National Trust launches Wallace and Gromit ads
- M&M characters test out 'British' costumes in Jubilee ad
- 'Bigger. Fatter. Gypsier.' campaign will be investigated by watchdog
- Joint finally opens for business
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
