Negative attitudes and low penetration all contribute to making Northern Europe an elusive market...market. David Reed finds that the introduction of per-spot ratings will bring changes ... different view. In a survey into attitudes to advertising carried out in Sweden by Delfi Marketing ... the market is growing rapidly, is that everyone tries to get money from each other. When that growth ...
Raoul Pinnell, the former NatWest marketing director who lost his job three months ago, has been...Raoul Pinnell, the former NatWest marketing director who lost his job three months ago, has been ... Kesztenbaum, Shell International s branding and marketing communications director, who has moved to a new ... International s head of marketing services, confirmed the appointment. However, he insisted that Pinnell would ...
interactive marketing unit following the departure of Russell Davies....interactive marketing unit following the departure of Russell Davies. Davies left last week to join ... and marketing at Leo Burnett, said: We were very sorry to lose Russell but he was offered a plum job ... Burnetts clients market themselves in the digital environment, creating personalised Internet systems ...
Should agency deals be outlawed from the TV market? Laser Sales seems to be suggesting that a move...Should agency deals be outlawed from the TV market? Laser Sales seems to be suggesting that a ... gain? Alasdair Reid reports After weeks of uncertainty in the television airtime market, at last ... or not they work for all concerned. We applaud Laser taking an initiative. Right now the market needs ...
, as other advertising departments have had to do since time began. Now that the era of integration ... . Patriarchal marketer clasps his children to his bosom, while outside the cut and thrust of the 80s gives way to the brief truce of post- rationalisation 90s. What did you do in the great marketing war, Daddy? asks ...
APL Budapest did some exhaustive research into the target teen market for Nestle s unorthodox...APL Budapest did some exhaustive research into the target teen market for Nestle s unorthodox-looking chocolate bar, Chokito. Finally, it came up with the concept of things not always being quite what they seem and the strapline: Chokito - it s ugly and tasty. Then the agency had a lot of fun ...
contract negotiated by Texaco s integrated agency, IMP, and its media buying agency, the Media Centre ...
) group marketing manager, Chris Sefton, said he expected to make a decision on the account by the end of January. The review was prompted by market research conducted by the client over the past two ... is the latest in a line of marketing changes at the company, which has been manufacturing the soft drink ...
of creative/media recruitment ads and 54 per cent of marketing ads in the broadsheet press. Carolyn ... . It offers us the opportunity to extend and protect our position in a growing market. The debut ...
top honours in advertising awards and has achieved phenomenal cut-through in its home market ... wallflower at a dance remains on her own, despite knocking back the Solo. Solo s marketing manager ... market share of Norway s soft drink market and winning over ten advertising industry awards ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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