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FEATURE: Do banks understand brands?

13 Dec 1996 | by BRENDAN LLEWELLYN

will be a reassessment of the role of marketing in banks. It must become more integral to the business ... of the banking market between themselves, offering parity products and services at parity prices and doing so ... by marketing confusion and poor differentiation; operational and profit strains conflict directly with a ...

NEWS: Barclays to hand project to Banks

13 Dec 1996 | by KAREN YATES

Unicorn, the investment arm of Barclays. Officials, including the marketing director, Jane Castial ...

AIRPORT ADVERTISING: Clients’ experience of airport ads

01 Nov 1996 | by RICHARD COOK

Allardyce, marketing manager, Thomas Cook As a global foreign exchange provider with more than 100 ... , such as Japanese at Heathrow. Nokia Heikki Norta, general manager for marketing services, Europe ... James Hogan, vice-president for marketing and sales, Hertz Europe We launched our #1 Club Gold ...

CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

25 Oct 1996 | by GEORGE BOYTER

they feature more of Paul Calf in a classic example of cut and paste integration. And while I may laugh ... t that what new- business people call integration? George Boyter is creative director at WWAV Rapp ...

NEWS: Rainey Kelly secures pounds 3m M&G brief

25 Oct 1996 | by EMMA HALL

form of investment and the market is expanding rapidly. M s new campaign is timed to coincide ... 18 months ago with a campaign by Rainey Kelly, has shaken up the Peps market. ...

NEWS: MGM wins pounds 4m Britannia media pitch

25 Oct 1996 | by GORDON MACMILLAN

Grant, marketing services controller at Britannia, commented: It was a logical time to review the account as our marketing and subsequently our advertising strategy has refocused to underline our ...

NEWS: Standard Life poised to review ad account

25 Oct 1996

, is under scrutiny because of growing competition in the insurance market. It bills just over pounds 1 ...

OPINION: Overtrading could ruin TV buying’s reputation

25 Oct 1996

, of course, will argue that overtrading is a market reality which suits most participants. But if media ...

Private view

25 Oct 1996 | by JERRY GREEN

for. Let s move on to something else I like: women s underwear. I m not in the market ... young target market. And the tone comes straight from Patrick McGoohan s the Prisoner. I am not a ... , marketing manager Brief: Make women feel confident about wearing hold-ups Agency: WCRS Writer: Ruth ...

NEWS: Zenith in cold as Abbey drops project

18 Oct 1996 | by MICHELE MARTIN

Insurance account following a last-minute decision by the bank to market its new direct insurance product...Zenith Media looks likely to be dropped from the pounds 12 million Abbey National General Insurance account following a last-minute decision by the bank to market its new direct insurance product ... managing director of Midsummer and the marketing director of Abbey National General Insurance, said: We ...

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