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to feed a dog. The advertising/marketing director of Diesel, Maurizio Marchiori, says: We don ...
-based European marketing director, Marc Low, said the brand now had the critical mass in Europe to warrant ... rowers, Steve Redgrave and Matthew Pinsett. Until recently, its marketing activity in the UK ...
-hour programmes a week. Roy Edmondson, who was recently promoted to global marketing director of Levi s ...
s European marketing director, who is leading the pitch from the jeans company s Brussels headquarters ... for the brand. The intention is to position Wrangler as the authentic Western jeans in the European market ... in March 1993. Since then the media budget has doubled as Wrangler sought to alter the market dominance ...
to help force reappraisal of wool in all the major world markets, Carl Shuck, the agency board ...
market of 25- to 34-year-old males and the company wants to become the UK s first major smart-casual brand in a market dominated by own-label products. ...
planning and buying. The move is in line with the brief given to the new Wallis marketing director ... was the senior brand marketing manager. Before her arrival at Wallis, the company had not had a marketing ... . The retailer is now conducting a wide-ranging review of its marketing arrangements across all of its major ...
with the coming of age of integrated marketing, which was on its agenda from the start. The first two ... , they are enormous and have vast marketing budgets, while Umbro is merely big. That s why Umbro decided at an early stage that an integrated campaign would help it out-manoeuvre its giant-sized rivals ...
and marketing director Brief: Capture the real face of football, as players know and love it Agency: K ... , marketing director Brief: Establish the Nokia brand as a simple way to communicate Agency: Grey Writer ... Exposure: National TV Bupa Project: Bupa health fund Client: Bruce Tranter, marketing ...
of marketing arrangements for all the Sears brands - including Selfridges, Adams childrenswear and Freemans catalogues - being carried out by Simon Gulliford, the group marketing director. Budgets ... for the mid-market chain to make it a more effective player against its main competitor, Marks and Spencer ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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