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watershed. Kevin Wallace, the senior brand manager, said: Hooch already has substantial market ... with some of the issues that we have faced since the brand s introduction last year. As market ... to children. The brand s packaging was changed after the Portman Group, which regulates alcohol marketing ...
) group marketing manager, Chris Sefton, said he expected to make a decision on the account by the end of January. The review was prompted by market research conducted by the client over the past two ... is the latest in a line of marketing changes at the company, which has been manufacturing the soft drink ...
top honours in advertising awards and has achieved phenomenal cut-through in its home market ... wallflower at a dance remains on her own, despite knocking back the Solo. Solo s marketing manager ... market share of Norway s soft drink market and winning over ten advertising industry awards ...
account. Peter Jackson, the marketing director for Michelob, was said to have been unhappy ...
, but faced a client conflict with Famous Grouse whisky. Neil Tallantire, the marketing manager ... for most of the marketing budget this year. Morgan s Spiced rum was launched in Scotland ...
into TV advertising. Andy Neal, its consumer marketing director, said: The Government is sending a powerful signal to world markets where discrimination against UK spirits remains unabated ...
, the marketing manager for Tia Maria, said: These ads identify the real essence of the brand, which is dark ...
strict non- drinking policy. When we came into the market in 1994 our stance was viewed ...
, Sunday, 27 October. Sergio Zyman, the chief marketing officer of Coca-Cola, is called to a meeting with David Wheldon who has recently become director of marketing for Coke in greater Europe ... drawing steadily away from Pepsi in market share, especially in its home market. The key ...
s creative rethink is being led by David Hughes, Miller Brewing Europe s marketing director. Hughes has ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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