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NEWS: British Bakeries set to target slimmers with Baywatch line

has a straightforward proposition to show it is the lowest calorie loaf on the market, Barry ... improvement in the overall bread market. ...

NEWS: CDP to head strategy review for Met police

The Metropolitan Police has appointed Collett Dickenson Pearce to overhaul its marketing...The Metropolitan Police has appointed Collett Dickenson Pearce to overhaul its marketing and public relations requirements. The move reunites London s police force with the agency that produced award-winning campaigns for it in the early 90s and brings Chris Macleod, the managing ...

NEWS: UK agency boss faces extradition for US trial

, the association s marketing director for Western Europe, Niklas handed over four sets of invoices, Garlick ...

SCANDINAVIAN MEDIA: The moral crusade against tv ads for children

reports As Europe moves towards a single media and communications market, one region ... , which is also intended to facilitate a single European media and communications market, is that member ...

NEWS: 1996 BUDGET; Alcopop producers angered at Clarke’s 40% increase in tax

into TV advertising. Andy Neal, its consumer marketing director, said: The Government is sending a powerful signal to world markets where discrimination against UK spirits remains unabated ...

NEWS: Research boom as industry obsession with profiles grows

turnover of pounds 125 million, or 25 per cent of the whole market research sector. The figures come from the Association of Qualitative Research Practitioners, which cites the increased use of market ...

NEWS: TUC examines four agencies in run-up to general election

on such social issues as unemployment, racism and employment rights. The TUC last scoured the market ...

INTERNATIONAL: INTERNATIONAL ISSUE; Did Dole and Clinton go too negative for American voters?

flaws in his or her integrity and character, usually with little regard for the truth. And when a ... politician cares about is winning a larger market share than the other side, no matter if that market shrinks in the process. And the market does shrink. James Thurber, Professor of Political Studies ...

Hollick Labour’s media lord

has in mind. There s a tremendous amount of effort to co-ordinate sales, production and marketing, without losing distinctive market positions and personality, he explains. Advertisers ... mind, that s the way the market is going. We shall probably collaborate with other newspaper groups ...

DIARY: I’m only a punter but...

who target teenagers. Drug references in the ads? Not a prayer. Our target market wouldn t use ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.