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NEWS: Granada takes first marketing director from Howell Henry

13 Dec 1996

marketing director....marketing director. The 32-year-old Sands is an account director at Howell Henry, where he works ... . The need to create a marketing role sprang out of the establishment of Granada UK Broadcasting ... that the ability of ITV to maintain its market leadership is dependent on the ability to match audience ...

MEDIA: PERSPECTIVE; Sport’s where the excitement is for new-media gurus

13 Dec 1996 | by DOMINIC MILLS

of sports marketing exists parallel to our own. Yet these two sectors share more than the odd similarity...of sports marketing exists parallel to our own. Yet these two sectors share more than the odd similarity ... of advertising and marketing will be tested, and where they are most likely to have the biggest impact ... the global brands chasing large audiences, the marketing vehicles they crave. A small paragraph ...

NEWS: CIA does deal with consortium to sell dawn of year 2000

13 Dec 1996

the broadcasts. CIA will act as a partner to FirstLight to offer the marketing proposition to advertisers. Mike Anderson, the marketing director of CIA Medianetwork, said that the project offered a number ...

NEWS: Hooper’s Hooch takes to TV with quirky films

13 Dec 1996 | by EMMA HALL

watershed. Kevin Wallace, the senior brand manager, said: Hooch already has substantial market ... with some of the issues that we have faced since the brand s introduction last year. As market ... to children. The brand s packaging was changed after the Portman Group, which regulates alcohol marketing ...

MEDIA: SPOTLIGHT ON; CAR ADVERTISING: Has Carlton overstretched in an effort to woo advertisers?

13 Dec 1996 | by ALASDAIR REID

TV market used to be dead easy. The London weekday franchise has always been a natural home ... LWT has a natural price advantage when it comes to this target market, Carlton has had to offer a ... in the marketing department at a car manufacturer at the moment, it must all look very scary, he reckons. We ...

NEWS: Neil Morrissey adds directing to his Men Behaving Badly role

13 Dec 1996

role was to carry heavy sacks of vegetables around Smithfield Market before refuelling at McDonald s ...

CLOSE-UP: GLOBAL BRIEF; Spike does the right ad thing

13 Dec 1996 | by MICHELE MARTIN

: Spike has a special knowledge of the urban market. He s attractive to clients and won t need a new ...

NEWS: Saville leaves GGT to launch C5 shop

13 Dec 1996 | by CLAIRE BEALE

. However, Saville kept in contact with Channel 5 s marketing director, David Brook, and became involved ...

NEWS: HOTLINE

13 Dec 1996

, the subsidiary covering the group s 48 marketing and advertising companies worldwide. Sarah Hanley, a TV ...

NEWS: Burdett undertakes branding role after Flextech expansion

06 Dec 1996

Flextech Television has moved to create a new corporate marketing function to underline...Flextech Television has moved to create a new corporate marketing function to underline the Flextech brand, and has expanded the role of Richard Burdett to fill it. Burdett, the vice ... s corporate brand and marketing activity. Burdett s title will be vice-president sales and marketing ...

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