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. Habitat s marketing director, Richard Millar, and its marketing manager, Matthew Griffiths, enlisted ...
-house in the individual European markets, comprises the full range of Ralph Lauren fashion and home-furnishing products. The UK and France will be the key markets, but the brand will be promoted throughout Europe ... marketing effort. The US design house is keen to expand its European operations to coincide ...
, the retailer is likely to deploy TV advertising and is poised to increase its marketing spend to a claimed ... of the most competitive retail markets, where media can make a difference. Paul Prince, joint managing ...
Scandinavia and France. The review is being driven by a group of senior Shell marketers, comprising ...
-Clark s key European markets. These three girls are more hormonally charged than their predecessors ...
to maintain market share from erosion by supermarkets and to isolate a particular unique selling point ... . In March this year Iceland turned to television promotions in order to maintain market share, running a ... Bent, Iceland s marketing director, said: Sadly sometimes things don t work out. The best agency ...
and fragrance brands found them gearing up for the disappearance of up to half of their market if duty free ... that the decision to abolish duty free within the single market was taken as far back as 1992, the message has ...
Texaco is launching a pounds 3 million campaign through the DMB&B-owned integrated agency, IMP
, the marketing director of Channel 5, declares. It s early days yet, with the retuning campaign running late ... marketing disciplines. Channel 5, it goes without saying, will be. For the moment, however ... to this dilemma, Brook says, is integration. All the elements of the campaign must be instantly recognisable ...
One of Whitbread s small roster agencies has succeeded in brokering a unique marketing venture...One of Whitbread s small roster agencies has succeeded in brokering a unique marketing venture between the brewing and retail giant and Private Eye magazine. HBA Advertising acted as go ... that the markets for Hogshead and Private Eye are very similar, Stuart Hardy, one of HBA s founding partners ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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