13 Dec 1996
| by GORDON MACMILLAN
is relatively unknown in Europe, and its marketing budget is a
fraction of the dollars 1 per head Intel ...
.
Claes Berglund, marketing communications manager at AMD Europe,
commented: The virtual network was a ...
, but
there is room for more than one player in the market.
...
13 Dec 1996
ten
years working in Los Angeles as the director of sales and marketing for
Emap s Screen ...
company, has appointed Nicola Young as marketing manager. Young joins
from Jazz FM where she was marketing manager. She has worked at Young
and Rubicam and Scottish Television.
The More Group has ...
06 Dec 1996
European markets.
Media will be planned and bought by Optimedia.
Joanna Baldwin, the head ...
marketing centre, said: Publicis very quickly got a grip on a complex
account.
But Saatchis ...
29 Nov 1996
| by MEG CARTER
markets of London,
Manchester and Liverpool. In other words, critical mass in the
residential market ...
in Livingstone remains a powerful card.
Both Sky and BT are also adept at marketing, while cable ...
year. But new Cable and and adept marketers
Wireless merger may provide more
focused ...
29 Nov 1996
| by GORDON MACMILLAN
marketing sense. The transactional potential of the
kiosks - in tandem with a credit card and the ordinary ...
08 Nov 1996
| by JOHN TYLEE
to muscle its way into Europe s
burgeoning home-PC market....Packard Bell, the biggest home-PC manufacturer in the US, is using
blockbuster advertising tactics to muscle its way into Europe s
burgeoning home-PC market.
M Wouldn t you rather be at
home?
The campaign marks the company s first significant move into traditional
advertising ...
08 Nov 1996
| by GIDEON SUMMERFIELD
as the head of AT s advertising and
marketing in Europe....David Gray is to return to Young and Rubicam, the agency he left in 1994
to begin a two-year stint as the head of AT s advertising and
marketing in Europe.
Gray steps into the role of director of business development for Y s managing director.
At AT s main European agency.
But he ...
08 Nov 1996
| by CLAIRE BEALE
increasing
competition from the cable market.
BSkyB s share price was rocked at the end of last ...
01 Nov 1996
| by DOMINIC MILLS
, one of the cable industry s gurus and a
man honed in the US market, in which he effectively slammed..., one of the cable industry s gurus and a
man honed in the US market, in which he effectively slammed ...
to get on
with phase two.
That involves acquiring the content, packaging it and marketing it ...
packages content in
such a way as to minimise it. That s a marketing issue, and one has to
question ...
01 Nov 1996
| by GIDEON SUMMERFIELD
competitors use act as a barrier to entry to the market.
Conceding that the campaign may be seen ...