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NEWS: SMI Group lands first Euro job for Intel rival

is relatively unknown in Europe, and its marketing budget is a fraction of the dollars 1 per head Intel ... . Claes Berglund, marketing communications manager at AMD Europe, commented: The virtual network was a ... , but there is room for more than one player in the market. ...

MEDIA: For the record

ten years working in Los Angeles as the director of sales and marketing for Emap s Screen ... company, has appointed Nicola Young as marketing manager. Young joins from Jazz FM where she was marketing manager. She has worked at Young and Rubicam and Scottish Television. The More Group has ...

NEWS: Publicis nets dollars 20m dealership account for Hewlett-Packard

European markets. Media will be planned and bought by Optimedia. Joanna Baldwin, the head ... marketing centre, said: Publicis very quickly got a grip on a complex account. But Saatchis ...

INTERACTIVE: BEHIND THE HYPE/INTERACTIVE TV; How operators are vying to complete the interactive loop,

markets of London, Manchester and Liverpool. In other words, critical mass in the residential market ... in Livingstone remains a powerful card. Both Sky and BT are also adept at marketing, while cable ... year. But new Cable and and adept marketers Wireless merger may provide more focused ...

INTERACTIVE: CASE STUDY/BT TOUCHPOINT; BT’s talking kiosks provide a direct line to the consumer on the street

marketing sense. The transactional potential of the kiosks - in tandem with a credit card and the ordinary ...

NEWS: TV spectacular fronts Packard Bell Euro blitz

to muscle its way into Europe s burgeoning home-PC market....Packard Bell, the biggest home-PC manufacturer in the US, is using blockbuster advertising tactics to muscle its way into Europe s burgeoning home-PC market. M Wouldn t you rather be at home? The campaign marks the company s first significant move into traditional advertising ...

NEWS: Gray quits AT&T for new Y&R role

as the head of AT s advertising and marketing in Europe....David Gray is to return to Young and Rubicam, the agency he left in 1994 to begin a two-year stint as the head of AT s advertising and marketing in Europe. Gray steps into the role of director of business development for Y s managing director. At AT s main European agency. But he ...

NEWS: BT and Sky form new alliance

increasing competition from the cable market. BSkyB s share price was rocked at the end of last ...

MEDIA: PERSPECTIVE; Cable community now has the skills to build on content

, one of the cable industry s gurus and a man honed in the US market, in which he effectively slammed..., one of the cable industry s gurus and a man honed in the US market, in which he effectively slammed ... to get on with phase two. That involves acquiring the content, packaging it and marketing it ... packages content in such a way as to minimise it. That s a marketing issue, and one has to question ...

NEWS: Orange courts controversy with Xmas push

competitors use act as a barrier to entry to the market. Conceding that the campaign may be seen ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.