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is relatively unknown in Europe, and its marketing budget is a fraction of the dollars 1 per head Intel ... . Claes Berglund, marketing communications manager at AMD Europe, commented: The virtual network was a ... , but there is room for more than one player in the market. ...
is extended to new markets in 1998. From 1998, regional electricity monopolies will be abolished ... , the marketing manager for Northern Electric, said: Our objective is to generate interest and awareness among ...
European markets. Media will be planned and bought by Optimedia. Joanna Baldwin, the head ... marketing centre, said: Publicis very quickly got a grip on a complex account. But Saatchis ...
to muscle its way into Europe s burgeoning home-PC market....Packard Bell, the biggest home-PC manufacturer in the US, is using blockbuster advertising tactics to muscle its way into Europe s burgeoning home-PC market. M Wouldn t you rather be at home? The campaign marks the company s first significant move into traditional advertising ...
Texaco is launching a pounds 3 million campaign through the DMB&B-owned integrated agency, IMP
an 0345-style number that will have independent marketing backing. The hope is a memorable number ... the DRTV high ground with its heavily marketed message that small, targeted audiences give most ... response media specialist, Zenith Direct, comments: This is partly a marketing tool to raise ITV ...
they feature more of Paul Calf in a classic example of cut and paste integration. And while I may laugh ... t that what new- business people call integration? George Boyter is creative director at WWAV Rapp ...
awareness and market share. It wants to break through the noise of current computer advertising ...
-of-the-range Jaz disk-drive storage systems. Tim Hill, the vice-president of marketing at Iomega, said ...
called your card Goldfish? Because every other card on the market has a corporate name and we ... . Sounds good. What does it mean? Our strategy focuses on household essentials because market ... to be as portable a brand as Virgin. I wouldn t rule out going into totally unrelated markets such as travel ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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