01 Nov 1996
| by CLAIRE BEALE
of IPC as marketing director....Baker of IPC as marketing director.
Baker is currently the advertising marketing director of IPC ...
.
At TDI, Baker s remit will include heading a marketing department of 18
staff, with an overview of the company s research, advertising, design,
merchandising and public relations.
The marketing brief ...
01 Nov 1996
| by DAVID REED
advertising is highly concentrated within each
market, but with little regional or international co ...
advertisers and their agencies. The duty-free market has given
them relatively easy money. According ...
. If
marketing opportunities for business travellers can be identified, media
owners may start to take note ...
01 Nov 1996
service and the sort of service you expect on aeroplanes.
Andrew Harvey, MML s marketing director ...
innovative approach to the business travel market.
...
01 Nov 1996
| by RICHARD COOK
Allardyce, marketing manager, Thomas Cook
As a global foreign exchange provider with more than 100 ...
, such as Japanese at Heathrow.
Nokia
Heikki Norta, general manager for marketing services, Europe ...
James Hogan, vice-president for marketing and sales, Hertz Europe
We launched our #1 Club Gold ...
01 Nov 1996
Cohen, the marketing director of London Transport, said: We feel
the big stick approach towards ...
01 Nov 1996
| by RICHARD COOK
and
fragrance brands found them gearing up for the disappearance of up to
half of their market if duty free ...
that the decision
to abolish duty free within the single market was taken as far back as
1992, the message has ...
25 Oct 1996
| by MICHELE MARTIN
an 0345-style number that will have independent
marketing backing. The hope is a memorable number ...
the DRTV
high ground with its heavily marketed message that small, targeted
audiences give most ...
response
media specialist, Zenith Direct, comments: This is partly a marketing
tool to raise ITV ...
25 Oct 1996
| by MAIRI CLARK
and marketing director, EasyJet
Where were you before EasyJet?
I was at Thomas Cook working as European product development marketer
with Tony Bennett (the managing director of Going Places) and before
that I was on the graduate scheme in the marketing department of British
Airways.
How ...
25 Oct 1996
.
Adshel s marketing and sales director, Ian McComas, said most
advertisers want to buy their media ...
27 Sep 1996
| by CAROLINE MARSHALL
.
The marketing partnership that was struck in June between Sainsbury s -
which offers Air Miles to holders ...
this year.
Separately, Vodafone has won the right to market its phones and services
to BA ...