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NEWS: TDI hires Baker to boost brand in UK and Irish markets

of IPC as marketing director....Baker of IPC as marketing director. Baker is currently the advertising marketing director of IPC ... . At TDI, Baker s remit will include heading a marketing department of 18 staff, with an overview of the company s research, advertising, design, merchandising and public relations. The marketing brief ...

AIRPORT ADVERTISING: A viable international business medium?

advertising is highly concentrated within each market, but with little regional or international co ... advertisers and their agencies. The duty-free market has given them relatively easy money. According ... . If marketing opportunities for business travellers can be identified, media owners may start to take note ...

NEWS: Midland Main Line selects Barkers for pounds 1m branding task

service and the sort of service you expect on aeroplanes. Andrew Harvey, MML s marketing director ... innovative approach to the business travel market. ...

AIRPORT ADVERTISING: Clients’ experience of airport ads

Allardyce, marketing manager, Thomas Cook As a global foreign exchange provider with more than 100 ... , such as Japanese at Heathrow. Nokia Heikki Norta, general manager for marketing services, Europe ... James Hogan, vice-president for marketing and sales, Hertz Europe We launched our #1 Club Gold ...

NEWS: BST-BDDP opts for a gentle tone in first bus and tube work

Cohen, the marketing director of London Transport, said: We feel the big stick approach towards ...

How will the banning of the Duty Free Trade in 1999 affect airport ads?

and fragrance brands found them gearing up for the disappearance of up to half of their market if duty free ... that the decision to abolish duty free within the single market was taken as far back as 1992, the message has ...

CAMPAIGN DIRECT: ISSUES; Leave a message on Vera’s answering machine

an 0345-style number that will have independent marketing backing. The hope is a memorable number ... the DRTV high ground with its heavily marketed message that small, targeted audiences give most ... response media specialist, Zenith Direct, comments: This is partly a marketing tool to raise ITV ...

CAMPAIGN DIRECT: ON THE RECORD

and marketing director, EasyJet Where were you before EasyJet? I was at Thomas Cook working as European product development marketer with Tony Bennett (the managing director of Going Places) and before that I was on the graduate scheme in the marketing department of British Airways. How ...

NEWS: Adshel replaces old trading system with audience currency

. Adshel s marketing and sales director, Ian McComas, said most advertisers want to buy their media ...

NEWS: Bartle Bogle Hegarty produces debut TV spots for BA Air Miles

. The marketing partnership that was struck in June between Sainsbury s - which offers Air Miles to holders ... this year. Separately, Vodafone has won the right to market its phones and services to BA ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.