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LIVE ISSUE/RECRUITMENT: How to get ahead in advertising - get headhunted - Michele Martin finds that if you’re not inside it, the system works against you

19 Dec 1997 | by MICHELE MARTIN

and spent time at integrated shops, she thought she would be relatively employable....agency and spent time at integrated shops, she thought she would be relatively employable. So ... when the UK implements the EU Social Chapter, designed to promote equality in Europe s job market ...

FCA! depicts Wales as the ideal place to relax on holiday

19 Dec 1997 | by MAIRI CLARK

Tucker and art directed by Justin Tindall. The creative work will also be integrated into a ...

FOR THE RECORD

19 Dec 1997 | by ALASDAIR REID

to help develop its on-air brands as part of an operations and marketing review. The company has ...

marketing

12 Dec 1997 | by JOHN OWEN

be that Websites are not for marketing....would be that Websites are not for marketing. Web designers and ad agency Netties were aghast. The country s marketing directors, however, appear to concur with my heretical sentiments, if a report from KPMG Management Consulting is to be believed. The report, based on a survey of marketing ...

CAMPAIGN INTERACTIVE: CASE STUDY/IBM. Why IBM chose traditional media to promote the benefits of e-business. Mairi Clark discovers how Ogilvy & Mather focused on press and TV to approach an Internet-wary audience

12 Dec 1997 | by MAIRI CLARK

to concentrate on above-the-line marketing methods for its e-business campaign, which launched in the US...You d think if anyone would know how to get business people interested in e-mail, IBM would. But anybody expecting innovative online advertising will be disappointed by the computer giant s decision to concentrate on above-the-line marketing methods for its e-business campaign, which launched in the US ...

MEDIA: FOR THE RECORD

12 Dec 1997 | by ALASDAIR REID

sales integration. IPC has increased the price of a number of magazines in its Weeklies Group ...

CAMPAIGN INTERACTIVE: Interactive Gallery Reviewed by Mike Beeston

12 Dec 1997 | by MIKE BEESTON, a director at CHBi

since the market is big enough to support a dozen or so music sites, including this belated entry from ... expectations from the world s first direct marketing site , I was surprised by a decent splash screen ... of direct marketing rather than waffles on about the theory Created by: Gr@y New Media ...

CAMPAIGN INTERACTIVE: THE INTERACTIVE QUESTIONNAIRE IN ASSOCIATION WITH ELECTRONIC TELEGRAPH. From a digital goldfish to virtual kiosks, new-media professionals pick 1997’s winning interactive efforts

12 Dec 1997 | by JAMES TARIN, MARCUS VINTON, RICHARD LON

, james@marketing.co.uk Check out Hewlett Packard s new desktop pet goldfish for a fresh approach ... of brochureware sites to those offering true one-to-one marketing dialogue with the customer. The site, using ...

CAMPAIGN DIRECT: ISSUE - Shops should respond to renascent integration. Ad agencies must learn

05 Dec 1997 | by ROBERT DWEK

Integrated marketing has become ubiquitous in the 90s. Like electric windows and central door...Integrated marketing has become ubiquitous in the 90s. Like electric windows and central door ... as lead agency. Helen Burt, C s acting marketing director, says: Integration has opened our ... growing number of marketing directors, he believes it is best to start the integration process from ...

CAMPAIGN DIRECT: VIEWPOINT - Traditional shops will survive by welcoming integrated challenges

05 Dec 1997 | by MICHAEL BIRKIN, president of Diversifie

The last year has seen an unprecedented rush by agency and marketing services groups to broaden...The last year has seen an unprecedented rush by agency and marketing services groups to broaden ... of marketing services, the fundamental driving force behind extending your offering should always ... , for other industries such as banking and insurance). Is integration in the late 90s going to be more ...

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