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Wunderman pair to launch FCB arm

05 Dec 1997 | by ANNA GRIFFITHS

marketing at the heart of the agency s activities....marketing at the heart of the agency s activities. Paul Schulz, 39, Wunderman s database director, and Marianne Jones, 34, its customer acquisition director for Europe, will launch FCB s direct marketing division next month as an integrated part of its client service offering. The new division ...

HOTLINE

05 Dec 1997 | by ANNA GRIFFITHS

direct marketing agency, has hired Dennis Kerslake, the Carlson managing director, as its own ... , Delyth Smith, said: In a crowded and buoyant market, standout and product differentiation are more ...

ITV set to bolster direct response

05 Dec 1997 | by CLAIRE BEALE

ITV is launching a new offensive to increase its revenue from direct response advertisers by creating a new call-handling system designed to encourage more people to respond to telephone numbers on commercials. Call ITV, a joint venture with the cable giant, Cable s new marketing director, John ...

SPOTLIGHT ON: DIRECT MARKETING: Has integration come of age as media shops plan ahead? - As Royal

28 Nov 1997 | by RICHARD COOK

usual to the efforts of Media-Vest. What was unusual was what Derek Fairhurst, the marketing ... , was that the agency had impressed with its more integrated approach to media planning. Unusual when you consider that, not long ago, merely coupling the words integrated and media in the same sentence ...

INTERACTIVE: Why direct marketing is better suited to the Web than advertising - NEW-MEDIA CLINIC

14 Nov 1997 | by JOHN OWEN

agencies and Web specialists for control of the new-media market. But another, perhaps more significant...agencies and Web specialists for control of the new-media market. But another, perhaps more significant, fight is looming between ad agencies and direct marketing companies. There is a dichotomy ... as there is for production companies in TV advertising. The possibility of advertising and direct marketing agencies ...

Wesleyan appoints Partners BDDH and Brann for ads task

14 Nov 1997 | by ANNA GRIFFITHS

Wesleyan Financial Services has enlisted the services of Partners BDDH and the direct marketing...Wesleyan Financial Services has enlisted the services of Partners BDDH and the direct marketing agency, Brann, to help raise the profile of the assurance group. BDDH and Brann pitched ... . Our job is to create a unique long-term positioning in the financial services market. Long ...

Bates Royal Mail campaign prompts goodwill between businesses

14 Nov 1997 | by ANNA GRIFFITHS

advertising and direct marketing, encourages businesses to send Christmas cards, a practice which ... cards to business contacts. Charles Darley, director of business marketing at Royal Mail, said ...

DIRECT: ON THE RECORD - Caroline Marshall quizzes AMV’s Michael Baulk about integration

07 Nov 1997 | by CAROLINE MARSHALL

. But the group is far more modernist in its approach to the integration issue than the people who criticised ... of integration is more about building a group of complementary companies than about frantic cross-selling of services. AMV s companies include Barraclough Hall Woolston Gray (direct marketing), Clarke Hooper ...

DIRECT: MARKETING CHALLENGE - How the band led the brand to expand Pepsi’s market share

07 Nov 1997 | by ALI QASSIM

rival at its peril. Take the recent onslaught by Pepsi. It not only notched up a record gain in market...rival at its peril. Take the recent onslaught by Pepsi. It not only notched up a record gain in market ... market, was not in itself a new step for Pepsi. After all, the brand s musical heritage goes back 60 ... the campaign became say one thing and say it loudly . The summer on-pack promotion formed an integral ...

DIRECT: VIEWPOINT - We’re not the masters of the universe, we’re just doing our job well

07 Nov 1997 | by RORY SUTHERLAND

marketing agencies over the top 30 direct marketing agencies table (10 October issue)....marketing agencies over the top 30 direct marketing agencies table (10 October issue). Backbite ... that this take over the world stuff does not emanate from direct marketers. Rather, it comes from the world ... confidence that, judiciously used, direct marketing can complement or enhance the brand-building power ...

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