The Nationwide Building Society has called for a more powerful Advertising Standards Authority in a plea to the Government to tighten rules on financial ads. Nationwide says the ASA is impotent as it cannot punish offenders and allows suspect ads to run while being investigated. The indications are...
Asda is hoping to snatch the contract to produce Manchester United s football strip from the sports manufacturer, Umbro. The supermarket chain s partner, George Davies, hopes to design the kit, with Archie Norman, the chairman of Asda, being brought in to make the kit or stock it in Asda stores. Manchester...
I got some flak a few months ago for saying that one of the rules of the emerging new media would be that Websites are not for marketing.
The last year has seen an unprecedented rush by agency and marketing services groups to broaden their range of services. Some of the activities are well thought through, others less so. As a provider of marketing services, the fundamental driving force behind extending your offering should always be...
Integrated marketing has become ubiquitous in the 90s. Like electric windows and central door locking on cars, it s now considered standard rather than optional. So far, ad agencies have benefited from this through-the-line focus.
Ferrero, the Italian chocolate company, has called off its search for an agency following a discussion between Michele Ferrero, its president and owner, and Unilever about a possible takeover. The confectionery giant, whose pan-European account is worth pounds 200 million, owns brands including Ferrero...
Every year, without exception, retailers see a huge upturn of shoppers between October and December.
Using Shane MacGowan, the disreputable lead singer of the Popes, to advertise an Irish airline seems unlikely. But MacGowan, once named the most ugly bloke in Britain by the Sun, is among a list of Irish celebrities starring in Aer Lingus s pounds 1.5 million press campaign through Abbott Mead Vickers...
They are intent on combining the adrenaline-charged excesses of youth culture with the comforts of middle age. They certainly never act their age. This was a recent finding on lifestyle patterns of Britain s middle children (thirty-somethings) but it could just as easily refer to the Mini Cooper, born...
MindShare has created the role of marketing director as it prepares to open its doors at the beginning of next year, with the appointment of Janine Abrahams, group media director on Nestle.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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