12 Dec 1997
| by KAREN YATES
.
John Hardie, marketing and commercial director at ITV, said: The Toyota
deal breaks new ground ...
to grow at a rate of 20
per cent a year since 1989.
Mike Moran, marketing director at Toyota, added: This is a fantastic
deal for Toyota and demonstrates our commitment to ITV and the UK
market ...
12 Dec 1997
| by KAREN YATES
Interactive will also feature on the
existing MSNBC Internet site.
NBC will provide marketing ...
by Stephen
Harvey, currently the advertising sales director of Dow Jones
International Marketing Services ...
and appreciate the challenges of developing TV in
key global markets.
...
12 Dec 1997
| by ANNA GRIFFITHS
the resources to do that ad infinitum.
The figures also show the tabloid market is struggling ...
on year.
The tabloid market leader, the Sun, has fallen to 3,691,306, down 1.54
per cent ...
of press at TMD Carat, said: There is
definitely room for price elasticity in the popular market ...
12 Dec 1997
| by ELEANOR TRICKETT
video market will be hotly contested next year, with the
expansion of pay-per-view schemes on cable ...
is expected to increase to nearly pounds 5 million in
the next year as the market hots up.
Warner ...
12 Dec 1997
| by ELEANOR TRICKETT
-lists will look a little different in future, the COI s director
of marketing communications, Peter Buchanan ...
review of all its marketing services.
Britain s agencies were this week accused of closing ...
finds that marketing
is evolving into more than just a departmental function and is beginning ...
12 Dec 1997
| by JOHN TYLEE
between pounds 400 and pounds 15,000. Marketing is set to reflect Tag s
heritage as the original sports ...
12 Dec 1997
| by ANNA GRIFFITHS
DMB s business, after the
review was announced in October (Campaign, 10 October).
Wickes, which has worked with Clark s decision
to take a more concentrated brand-building approach to marketing.
Barry Cook, the managing director of DMB The chemistry
throughout the pitch ...
12 Dec 1997
| by ELEANOR TRICKETT
this year, streamlining its worldwide management and setting up a
central marketing division at its ...
12 Dec 1997
| by SARAH DU HEAUME, managing director of J
: Tate s target
market.
The typical Kilkenny drinker is above-average intellect and likes ...
12 Dec 1997
| by DOMINIC MILLS
of the advertising market. In essence, M s share of the roadside market
without realising that the game had moved ...