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Toyota to dominate New Year TV in sponsorship deal

. John Hardie, marketing and commercial director at ITV, said: The Toyota deal breaks new ground ... to grow at a rate of 20 per cent a year since 1989. Mike Moran, marketing director at Toyota, added: This is a fantastic deal for Toyota and demonstrates our commitment to ITV and the UK market ...

NBC and Dow Jones venture to establish global media force

Interactive will also feature on the existing MSNBC Internet site. NBC will provide marketing ... by Stephen Harvey, currently the advertising sales director of Dow Jones International Marketing Services ... and appreciate the challenges of developing TV in key global markets. ...

Independent revamp fails to impress

the resources to do that ad infinitum. The figures also show the tabloid market is struggling ... on year. The tabloid market leader, the Sun, has fallen to 3,691,306, down 1.54 per cent ... of press at TMD Carat, said: There is definitely room for price elasticity in the popular market ...

MGM wins Warner video media task

video market will be hotly contested next year, with the expansion of pay-per-view schemes on cable ... is expected to increase to nearly pounds 5 million in the next year as the market hots up. Warner ...

HOTLINE

-lists will look a little different in future, the COI s director of marketing communications, Peter Buchanan ... review of all its marketing services. Britain s agencies were this week accused of closing ... finds that marketing is evolving into more than just a departmental function and is beginning ...

BBH scoops global Tag Heuer business from BDDP network

between pounds 400 and pounds 15,000. Marketing is set to reflect Tag s heritage as the original sports ...

DMB&B defeats Leo Burnett in last stage of Wickes DIY pitch

DMB s business, after the review was announced in October (Campaign, 10 October). Wickes, which has worked with Clark s decision to take a more concentrated brand-building approach to marketing. Barry Cook, the managing director of DMB The chemistry throughout the pitch ...

Leo Burnett sees off two to relaunch the Motorola microchip

this year, streamlining its worldwide management and setting up a central marketing division at its ...

TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

: Tate s target market. The typical Kilkenny drinker is above-average intellect and likes ...

PERSPECTIVE: MMC needs better understanding of competing media

of the advertising market. In essence, M s share of the roadside market without realising that the game had moved ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.