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Banks Hoggins and Waitrose link up to raise store’s profile

19 Dec 1997 | by KAREN YATES

director, Mike Tunnicliffe, and its marketing director, Mike Anderson, earlier this year. Mike ... s rivals have also put more effort into carving out their own marketing niches, such as Tesco ... and Banks Hoggins will also look at direct marketing, sales promotion and sponsorship. The agency ...

HOTLINE

19 Dec 1997 | by ANNA GRIFFITHS

and VNU. The British Gas pipeline operator, Transco, has put its trade advertising and marketing ...

REVIEW: Marketing and advertising news in the week’s press ..

12 Dec 1997 | by KAREN YATES

new press and poster campaign through Ammirati Puris Lintas. - Marketing Sir Tim Bell s PR ... -awaited assault on the British digital TV market following revelations that senior personnel from his company ... , the former marketing director of Cable s group manager for international marketing, has left after just ...

Radio Rentals puts ad account to pitch again

05 Dec 1997 | by KAREN YATES

to repitch. Mike Ryan, the marketing and merchandise director of Radio Rentals parent, Thorn UK ... . These effectively pooled the marketing, purchasing and merchandising functions across Thorn s three main brands ... Rentals fourth marketing boss in five years, was previously the European marketing director for Crazy ...

PRIVATE VIEW

05 Dec 1997 | by ROBERT CAMPBELL, a creative partner at

for Lynx are immature, pathetic and spot on for the spotty target market. I loved the TV commercial Lynx ... this ad to my client? After all, with two market leaders on his hands, he knows a fair bit about selling ... , marketing manager Brief: Take the Lynx effect into the world of the Loaded/ Sky/FHM reader Agency ...

PERSPECTIVE: Comedy duo’s ad idea left Dorlands with all the credit

05 Dec 1997 | by STEFANO HATFIELD

was the importance of a clear brief - all they had was it s got dimples, so it s softer - in a market where all ...

REVIEW: Marketing and advertising news in the week’s press

28 Nov 1997 | by HARRIET GREEN

the starting point for the development of a brand with a cultural reach as wide as Coke s. Marketing...and reposition BMW as a service brand . Marketing The Abbott Mead Vickers group s integrated agency ... the starting point for the development of a brand with a cultural reach as wide as Coke s. Marketing The Halifax has appointed Philip Hanson general manager, marketing. Hanson joins from Tricon ...

Zebra Media beats two shops to pounds 5.5m Electrolux account

28 Nov 1997 | by CLAIRE BEALE

after setting up a centralised marketing department for its white goods brands. Zebra will add AEG ... . Motive will continue to buy for Electrolux s floorcare products. Ian Symes, the group marketing ... to turn an increasingly fragmented media market into an advantage for all our brands. Zebra ...

GLOBAL BRIEF: US media agencies box clever - P&G’s TV centralisation is the first sign of changing times, John Owen reports

28 Nov 1997 | by JOHN OWEN

t be ten AORs on the back of P he says. The US market is getting both more sophisticated and more ...

THE APG CREATIVE PLANNING AWARDS 1997: INTERNATIONAL CAMPAIGN

28 Nov 1997

brands, Harley-Davidson was fighting off numerous me too products in a competitive European market ...

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