19 Dec 1997
| by KAREN YATES
to conform to market-share
regulations. Diageo shares have begun trading. - Financial Times ...
be used to improve marketing
programmes. The site also contains information about the Carat
Group ...
the
centralised media task. - General release
Fuji, the film manufacturer, has lost its marketing chief ...
12 Dec 1997
| by KAREN YATES
new press and poster campaign through Ammirati Puris Lintas. -
Marketing
Sir Tim Bell s PR ...
-awaited assault on
the British digital TV market following revelations that senior
personnel from his company ...
, the former marketing director of Cable s group manager for
international marketing, has left after just ...
12 Dec 1997
| by EMMA HALL
partnership
culture.
Both Kit and Olivia have worked on big brands and for integrated
campaigns ...
, 14 November) after a pitch
in conjunction with the direct marketing agency, Brann. Media was picked ...
12 Dec 1997
| by LARRY BARKER
clock.
Aer Lingus
Project: Brand campaign
Client: David Bunworth, marketing director ...
Exposure: National press
National Dairy Council
Project: Milk
Client: Andrew Ovens, marketing ...
of marketing Brief: Communicate that
sport is free on ITV
Agency: M Saatchi
Writer: Pete Cain
Art ...
12 Dec 1997
| by MIKE BEESTON, a director at CHBi
since the market is big enough to support a dozen or so music
sites, including this belated entry from ...
expectations from the world s first direct
marketing site , I was surprised by a decent splash screen ...
of direct marketing
rather than waffles on about the theory
Created by: Gr@y New Media ...
12 Dec 1997
| by CLAIRE BEALE
and potentially damaging marketing material relating to the ad ahead of
the ITC s ruling.
The Direct Line ...
05 Dec 1997
| by ANNA GRIFFITHS
that, as the market changes with direct consumer-led
business, we build our consumer brand. Standard ...
28 Nov 1997
| by HARRIET GREEN
the starting
point for the development of a brand with a cultural reach as wide as
Coke s. Marketing...and
reposition BMW as a service brand . Marketing
The Abbott Mead Vickers group s integrated agency ...
the starting
point for the development of a brand with a cultural reach as wide as
Coke s. Marketing
The Halifax has appointed Philip Hanson general manager, marketing.
Hanson joins from Tricon ...
28 Nov 1997
| by HARRIET GREEN
Rapier Stead s telesales operation after a five-way
pitch.
Marketing Advantage, the Union, TBWA Payne Stracey and City Financial
Marketing were all involved in the final round of pitches ...
the business. It
understands the market, offers a clear communications strategy, value
for money ...
28 Nov 1997
| by HARRIET GREEN
of the
pitch: Any company that wants to make a success in any market reviews
its marketing regularly ...