BBC’s Clothes Show loses sales fight to teen fashion rivals
19 Dec 1997 | by EMMA HALL
interest and science market in the first half of 1998. Clothes Show magazine has faced fierce ...
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Gap starts hunt for UK media planning and buying agency
19 Dec 1997 | by CLAIRE BEALE
UK TV work, as part of a more aggressive marketing strategy. The company appointed a new vice-president of international marketing, Pascal Somarriba-Brouard, at the beginning of this year ... for a media agency to help provide a clearer picture of the UK market. A Gap spokeswoman said: We re ...
REVIEW: Marketing and advertising news in the week’s press ..
12 Dec 1997 | by KAREN YATES
new press and poster campaign through Ammirati Puris Lintas. - Marketing Sir Tim Bell s PR ... -awaited assault on the British digital TV market following revelations that senior personnel from his company ... , the former marketing director of Cable s group manager for international marketing, has left after just ...
PRIVATE VIEW
12 Dec 1997 | by LARRY BARKER
clock. Aer Lingus Project: Brand campaign Client: David Bunworth, marketing director ... Exposure: National press National Dairy Council Project: Milk Client: Andrew Ovens, marketing ... of marketing Brief: Communicate that sport is free on ITV Agency: M Saatchi Writer: Pete Cain Art ...
REVIEW: Marketing and advertising news in the week’s press ..
05 Dec 1997
Rocher, Kinder and Tic Tac. - Marketing...Rocher, Kinder and Tic Tac. - Marketing Tony Vickers, BSkyB s sales and marketing director ... will be included in a forthcoming Stallone film based on F1 racing. - Marketing Week Pizza Hut has offered ... s pounds 60 million advertising and direct marketing budget. - Marketing Tony O Reilly, the chief ...
SPORTS WARS: Sports marketing has become so big, it’s hard to tell one brand from another
28 Nov 1997 | by HARRIET GREEN
at the top of the sportswear market. But nothing lasts forever..... With the US sportswear market saturated, Britain looks appetising: analysts insist there s room for growth ... . It controls 21.8 per cent of the market in football trainers; followed by Puma (14.8 per cent), Reebok (11 ... battling against baddies ( good versus evil and the difference ). And just to make the market ...
PERSPECTIVE: Nike rejection will bring out the best in Simons Palmer
28 Nov 1997 | by STEFANO HATFIELD
Nike s switch to Wieden Kick It commercial to Parklife and a succession of excellent posters: Behind every goalkeeper , 1966 , He s been punished and others right up to this year s illustrated campaign. Nike came from relative obscurity to become the market leader in sportswear, and the ads ...
PRIVATE VIEW
28 Nov 1997 | by ROONEY CARRUTHERS
Project: Batchelors Super Noodles Client: Paula Quazi, marketing manager Brief: Position Super ...
REVIEW: Marketing and advertising news in the week’s press
21 Nov 1997 | by JOHN TYLEE
. Adweek Keith Magee, the Ford vice-president of sales and marketing for Europe, is to take early ... of head of European sales and marketing. Marketing Week Ann Iverson, the group chief executive ... Victor Crawford UK marketing director. He joins from Miracle Garden Care, formerly part of Zeneca ...
An AMV BBDO advertising supplement: IWS makes move to AMV for Woolmark’s pounds 30m rebrand task
21 Nov 1997 | by JOHN TYLEE
the appointment of Tim Shepherd-Smith, from British Airways, as the international and marketing development ... to suit local market conditions. The agency s work will run in the IWS s established markets in the US and Europe as well as in key developing markets, such as China and India. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
