19 Dec 1997
| by ANNA GRIFFITHS
-service basis. JWT will retain the creative account.
Ian Shepherd, the marketing director of the Princes Manufacturing
Division, is a former marketing director of Asda, a TMD client.
Shepherd said his ...
will lead to greater marketing support.
...
19 Dec 1997
| by KAREN YATES
director at Heinz. The UK and France are the biggest seafood
markets for Heinz in Europe.
John ...
to amount to pounds 2 million.
In recent years (John West) has lacked the level of marketing support ...
19 Dec 1997
| by RICHARD COOK
awareness-building tool. But
that was the end of the good news - in reality, the market had failed ...
12 Dec 1997
| by JOHN TYLEE
Rooney Anand, Sara Lee Bakery s marketing director and
self-confessed foodie - I don t have...Rooney Anand, Sara Lee Bakery s marketing director and
self-confessed foodie - I don t have ...
the relative
under-development of the frozen dessert market in Britain is an open
question. Nevertheless ...
find them a natural fit - but far from an indulgence.
When you don t have huge marketing budgets ...
12 Dec 1997
| by SARAH DU HEAUME, managing director of J
: Tate s target
market.
The typical Kilkenny drinker is above-average intellect and likes ...
12 Dec 1997
| by LARRY BARKER
clock.
Aer Lingus
Project: Brand campaign
Client: David Bunworth, marketing director ...
Exposure: National press
National Dairy Council
Project: Milk
Client: Andrew Ovens, marketing ...
of marketing Brief: Communicate that
sport is free on ITV
Agency: M Saatchi
Writer: Pete Cain
Art ...
12 Dec 1997
| by JOHN TYLEE
.
Alastair Duff, the Heinz marketing manager, said: In Heinz and Weight
Watchers from Heinz, we have two ...
05 Dec 1997
Rocher, Kinder and Tic Tac. -
Marketing...Rocher, Kinder and Tic Tac. -
Marketing
Tony Vickers, BSkyB s sales and marketing director ...
will be
included in a forthcoming Stallone film based on F1 racing. - Marketing
Week
Pizza Hut has offered ...
s pounds 60 million advertising and direct marketing budget.
- Marketing
Tony O Reilly, the chief ...
05 Dec 1997
| by JOHN TYLEE
s deputy director-general, said: Far from
stopping US domination of children s markets - which is what ...
28 Nov 1997
| by HARRIET GREEN
the starting
point for the development of a brand with a cultural reach as wide as
Coke s. Marketing...and
reposition BMW as a service brand . Marketing
The Abbott Mead Vickers group s integrated agency ...
the starting
point for the development of a brand with a cultural reach as wide as
Coke s. Marketing
The Halifax has appointed Philip Hanson general manager, marketing.
Hanson joins from Tricon ...