HEA takes hard line on youth smoking
19 Dec 1997 | by JOHN TYLEE
. Meanwhile, the Government is facing criticism from Labour MPs over its decision to exempt direct marketing ...
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Review: Marketing and advertising news in the week’s press
19 Dec 1997 | by KAREN YATES
to conform to market-share regulations. Diageo shares have begun trading. - Financial Times ... be used to improve marketing programmes. The site also contains information about the Carat Group ... the centralised media task. - General release Fuji, the film manufacturer, has lost its marketing chief ...
HOTLINE
19 Dec 1997 | by ANNA GRIFFITHS
and VNU. The British Gas pipeline operator, Transco, has put its trade advertising and marketing ...
CAMPAIGN DIARY: How good sports gave charity a cash boost
12 Dec 1997
. Yellow Submarine, a promotional marketing company, beat News International 4-3 in a thrilling final ...
Independent revamp fails to impress
12 Dec 1997 | by ANNA GRIFFITHS
the resources to do that ad infinitum. The figures also show the tabloid market is struggling ... on year. The tabloid market leader, the Sun, has fallen to 3,691,306, down 1.54 per cent ... of press at TMD Carat, said: There is definitely room for price elasticity in the popular market ...
PRIVATE VIEW
12 Dec 1997 | by LARRY BARKER
clock. Aer Lingus Project: Brand campaign Client: David Bunworth, marketing director ... Exposure: National press National Dairy Council Project: Milk Client: Andrew Ovens, marketing ... of marketing Brief: Communicate that sport is free on ITV Agency: M Saatchi Writer: Pete Cain Art ...
Euro MPs force pace in tobacco ad curbs row
12 Dec 1997 | by Our Parliamentary correspondent
marketing last month but, the TMA claims, sought to hit it hard again after being criticised for letting ...
Direct Line work set for TV return
12 Dec 1997 | by CLAIRE BEALE
and potentially damaging marketing material relating to the ad ahead of the ITC s ruling. The Direct Line ...
Industry urges action on EU red tape
05 Dec 1997 | by JOHN TYLEE
. The AA is pressing for the EU s internal market directorate, known as DGXV, to become the body ... . Advertising isn t just cultural froth but is fundamental to the working of the European internal market ...
HOTLINE
05 Dec 1997 | by ANNA GRIFFITHS
direct marketing agency, has hired Dennis Kerslake, the Carlson managing director, as its own ... , Delyth Smith, said: In a crowded and buoyant market, standout and product differentiation are more ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
