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Q: AN EXPERT’S VIEW: Young readers will always choose Oasis over Benny Hill, Tim McCloskey thinks

Q magazine, like rock music, has reinvented itself. This isn t in desperation. Q owns its market...Q magazine, like rock music, has reinvented itself. This isn t in desperation. Q owns its market. The record business adores it, retailers give it truckloads of pages and even us agencies support it with ads every now and then. But in the past Q has lost readers and been over-reliant on old stars ...

Can NBC and Dow Jones offer a top business news service? It may be well resourced, but will the merger make money?

. Surely the future still looks bleak for everyone in this market? Robin Kent, the managing director ... that they were in a business niche market and were not competing directly against the other news providers ... business people. Will the merger help to harden the market? Kent doesn t think so. It is spread ...

Leo Burnett beats Dorland to pounds 2m John West account

director at Heinz. The UK and France are the biggest seafood markets for Heinz in Europe. John ... to amount to pounds 2 million. In recent years (John West) has lacked the level of marketing support ...

INTERNATIONAL: MEDIA GIANTS (SPONSORED BY MOTHER TONGUE WRITERS)

and for sale on international programming markets. It is the number one supplier of US primetime drama ...

Equitable Life supplies programme series to C4

Drum PHD. Channel 4 s sales and marketing director, Andy Barnes, said: Channel 4 has never ...

OPINION: Troubles ahead after a year of the unexpected

moved, Michaelides sales and marketing directors ended up working for their rivals. Perhaps most ...

HOTLINE

and VNU. The British Gas pipeline operator, Transco, has put its trade advertising and marketing ...

FOR THE RECORD

to help develop its on-air brands as part of an operations and marketing review. The company has ...

THE HIGHS AND LOWS OF 1997 - Stefano Hatfield on the year when Bates fired Tim Ashton, Rapier Stead & Bowden’s C&W win caused a shock, the nation suffered Spice Girls overkill and the BBC treated us to a perfect day

MOVERS John Farrell moves to DMB s first marketing director... Billy Mawhinney leaves APL for O ... ... Jim Hytner leaves Sky for Channel 5, completing an astonishing merry-go-round of senior marketers ... on the Simons Palmer deal A typical marketing person doesn t make many ads and is easily bamboozled ...

LIVE ISSUE/SPONSORSHIP: Has sponsorship become a brand-building tool? Can linking up with events enhance awareness of the brand, asks Richard Cook

awareness-building tool. But that was the end of the good news - in reality, the market had failed ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.