19 Dec 1997
| by DAVE PHILLIPS
moved,
Michaelides sales and marketing
directors ended up working for their rivals. Perhaps most ...
12 Dec 1997
| by MAIRI CLARK
to
concentrate on above-the-line marketing methods for its e-business
campaign, which launched in the US...You d think if anyone would know how to get business people
interested in e-mail, IBM would. But anybody expecting innovative online
advertising will be disappointed by the computer giant s decision to
concentrate on above-the-line marketing methods for its e-business
campaign, which launched in the US ...
12 Dec 1997
| by KAREN YATES
Interactive will also feature on the
existing MSNBC Internet site.
NBC will provide marketing ...
by Stephen
Harvey, currently the advertising sales director of Dow Jones
International Marketing Services ...
and appreciate the challenges of developing TV in
key global markets.
...
12 Dec 1997
| by ELEANOR TRICKETT
this year, streamlining its worldwide management and setting up a
central marketing division at its ...
05 Dec 1997
| by CLAIRE BEALE
ITV is launching a new offensive to increase its revenue from
direct response advertisers by creating a new call-handling system
designed to encourage more people to respond to telephone numbers on
commercials.
Call ITV, a joint venture with the cable giant, Cable s new marketing director, John ...
05 Dec 1997
| by ELEANOR TRICKETT
marketing. Based on our tests, and looking at loyalty programmes offered
by other service providers, we ve ...
28 Nov 1997
| by HARRIET GREEN
the starting
point for the development of a brand with a cultural reach as wide as
Coke s. Marketing...and
reposition BMW as a service brand . Marketing
The Abbott Mead Vickers group s integrated agency ...
the starting
point for the development of a brand with a cultural reach as wide as
Coke s. Marketing
The Halifax has appointed Philip Hanson general manager, marketing.
Hanson joins from Tricon ...
28 Nov 1997
| by ALI QASSIM
promotions and direct marketing activity.
The code breaker campaign, through Wunderman Cato Johnson ...
28 Nov 1997
| by CLAIRE BEALE
company which has earned itself a reputation for bold dynamism and
a provenance over the youth market ...
on Monsey s experience of the cable
and satellite TV market.
In the multi-channel, digitally compressed and ultimately overwhelming
TV market of the next millennium, familiar brands will become ...
21 Nov 1997
| by WILLIAM HOWELLS
jointly by the BBC and Flextech. The BBC
is trying hard to crack the commercial TV market, building...UK Arena is the music and arts channel which forms part of UKTV, a
portfolio of channels developed jointly by the BBC and Flextech. The BBC
is trying hard to crack the commercial TV market, building on the
success of UK Gold with airtime sold to advertisers by the Flextech
sales team ...
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