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HOTLINE

and VNU. The British Gas pipeline operator, Transco, has put its trade advertising and marketing ...

LIVE ISSUE/SPONSORSHIP: Has sponsorship become a brand-building tool? Can linking up with events enhance awareness of the brand, asks Richard Cook

awareness-building tool. But that was the end of the good news - in reality, the market had failed ...

CAMPAIGN INTERACTIVE: CASE STUDY/IBM. Why IBM chose traditional media to promote the benefits of e-business. Mairi Clark discovers how Ogilvy & Mather focused on press and TV to approach an Internet-wary audience

to concentrate on above-the-line marketing methods for its e-business campaign, which launched in the US...You d think if anyone would know how to get business people interested in e-mail, IBM would. But anybody expecting innovative online advertising will be disappointed by the computer giant s decision to concentrate on above-the-line marketing methods for its e-business campaign, which launched in the US ...

NBC and Dow Jones venture to establish global media force

Interactive will also feature on the existing MSNBC Internet site. NBC will provide marketing ... by Stephen Harvey, currently the advertising sales director of Dow Jones International Marketing Services ... and appreciate the challenges of developing TV in key global markets. ...

Transco gives pounds 3m TV, press and radio account to TMB

in the deregulated gas market, will appear in February to coincide with the next planned tranche of deregulation ...

MEDIA HEADLINER: Don’t worry about the launch of Magic, Emap TV chief says - Vincent Monsey says this is only the start of greater things, Claire Beale writes

company which has earned itself a reputation for bold dynamism and a provenance over the youth market ... on Monsey s experience of the cable and satellite TV market. In the multi-channel, digitally compressed and ultimately overwhelming TV market of the next millennium, familiar brands will become ...

BDH tipped to gain Mansfield’s smooth beer brand launch

. Mansfield bitter is the market leader in the bitter category in its local Midlands area. Other brands ...

PRIVATE VIEW

conscientious objector. IDV Project: Bombay Sapphire Client: Mark Ody, international marketing ... , marketing manager Brief: Show that Speedo is underwear for active people Agency: Grey Writers: Kay ... : Kilkenny Client: Julian Spooner, marketing director Brief: Communicate Kilkenny s core brand values ...

HHCL wins Transco corporate gas task in three-way battle

Transco, the gas pipeline operator, has appointed HHCL s joint venture, Michaelides s first work will break near Christmas with a pounds 3.5 million TV, press, radio and poster campaign running through the winter and explaining Transco s role in the deregulated gas market. Rupert Howell, HHCL ...

CLIENT OF THE WEEK: Shell star puts customer first - The Select campaign is a step-change for the brand. Harriet Green investigates

. The integrated campaign, which spans TV, radio and direct mail, introduces two bungling detectives, Beck ... . So ten years ago she completed an MBA and joined UMIST as a financial marketing research fellow, advising TSB on its target marketing. She joined Shell in 1995. Since then she has helped reorganise ...

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