19 Dec 1997
| by ANNA GRIFFITHS
and
VNU.
The British Gas pipeline operator, Transco, has put its trade
advertising and marketing ...
19 Dec 1997
| by RICHARD COOK
awareness-building tool. But
that was the end of the good news - in reality, the market had failed ...
12 Dec 1997
| by MAIRI CLARK
to
concentrate on above-the-line marketing methods for its e-business
campaign, which launched in the US...You d think if anyone would know how to get business people
interested in e-mail, IBM would. But anybody expecting innovative online
advertising will be disappointed by the computer giant s decision to
concentrate on above-the-line marketing methods for its e-business
campaign, which launched in the US ...
12 Dec 1997
| by KAREN YATES
Interactive will also feature on the
existing MSNBC Internet site.
NBC will provide marketing ...
by Stephen
Harvey, currently the advertising sales director of Dow Jones
International Marketing Services ...
and appreciate the challenges of developing TV in
key global markets.
...
05 Dec 1997
| by Our Parliamentary correspondent
in
the deregulated gas market, will appear in February to coincide with the
next planned tranche of deregulation ...
28 Nov 1997
| by CLAIRE BEALE
company which has earned itself a reputation for bold dynamism and
a provenance over the youth market ...
on Monsey s experience of the cable
and satellite TV market.
In the multi-channel, digitally compressed and ultimately overwhelming
TV market of the next millennium, familiar brands will become ...
21 Nov 1997
| by JOHN TYLEE
.
Mansfield bitter is the market leader in the bitter category in its
local Midlands area. Other brands ...
21 Nov 1997
| by PETER SOUTER
conscientious objector.
IDV
Project: Bombay Sapphire
Client: Mark Ody, international marketing ...
, marketing manager
Brief: Show that Speedo is underwear for active people
Agency: Grey
Writers: Kay ...
: Kilkenny
Client: Julian Spooner, marketing director
Brief: Communicate Kilkenny s core brand values ...
07 Nov 1997
| by HARRIET GREEN
Transco, the gas pipeline operator, has appointed HHCL s joint venture, Michaelides s first work will break near Christmas with a pounds 3.5 million
TV, press, radio and poster campaign running through the winter and
explaining Transco s role in the deregulated gas market.
Rupert Howell, HHCL ...
31 Oct 1997
| by HARRIET GREEN
. The integrated campaign, which spans TV, radio and
direct mail, introduces two bungling detectives, Beck ...
.
So ten years ago she completed an MBA and joined UMIST as a financial
marketing research fellow, advising TSB on its target marketing.
She joined Shell in 1995. Since then she has helped reorganise ...