19 Dec 1997
| by MAIRI CLARK
Tucker and
art directed by Justin Tindall.
The creative work will also be integrated into a ...
12 Dec 1997
| by MICHELE MARTIN
little marketing support, so
the move strips Dorlands of most of its P s marketing
director, John Govett, who was previously the marketing director for
Stena. He is understood to have viewed proposals ...
12 Dec 1997
| by ELEANOR TRICKETT
-lists will look a little different in future, the COI s director
of marketing communications, Peter Buchanan ...
review of all its marketing services.
Britain s agencies were this week accused of closing ...
finds that marketing
is evolving into more than just a departmental function and is beginning ...
12 Dec 1997
| by LARRY BARKER
clock.
Aer Lingus
Project: Brand campaign
Client: David Bunworth, marketing director ...
Exposure: National press
National Dairy Council
Project: Milk
Client: Andrew Ovens, marketing ...
of marketing Brief: Communicate that
sport is free on ITV
Agency: M Saatchi
Writer: Pete Cain
Art ...
12 Dec 1997
| by Our Parliamentary correspondent
s media buying agency of record and was closely
involved in drawing up the 5Text marketing plan ...
05 Dec 1997
| by MAIRI CLARK
Vickers BBDO (Campaign, 21 November).
David Bonworth, the Aer Lingus marketing director, says he ...
says.
Bonworth started out in marketing after leaving Trinity College,
Dublin.
I didn ...
and there was no way that I wanted to do
that.
A lot of people may think marketing is all gin and tonics ...
05 Dec 1997
| by GRAHAM KING, creative director at Marke
in all, a direct marketing piece with a dog on the outside. And its
dinner inside.
Which leads ...
28 Nov 1997
| by Claire Beale
Channel 5 has poached Sky TV’s high-profile marketing director, Jim Hytner, to be its new marketing..., David Elstein,
and will take a seat on the Channel 5 board.
As director of marketing and communications, Hytner will be responsible
for shaping the channel’s marketing in its important post ...
in the marketing role with an
external appointment early in the new year.
...
28 Nov 1997
| by CLAIRE BEALE
camping market of which it has more than 50 per cent
market share.
The agency is preparing ...
such as Eurosites, owned
by the holiday giant, Airtours, which has tried to grab a slice of
Eurocamp s market ...
director of the agency, said. We are delighted to apply our expertise
to the holiday market ...
28 Nov 1997
| by JOHN TYLEE
the
buck now stops with her; not least in the advertising and marketing of
the operation through ...
Commission to investigate BA s alleged
abuse of its dominant market position to drive the opposition out ...