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FCA! depicts Wales as the ideal place to relax on holiday

Tucker and art directed by Justin Tindall. The creative work will also be integrated into a ...

JWT beats Bates to pounds 8m P&O Stena

little marketing support, so the move strips Dorlands of most of its P s marketing director, John Govett, who was previously the marketing director for Stena. He is understood to have viewed proposals ...

HOTLINE

-lists will look a little different in future, the COI s director of marketing communications, Peter Buchanan ... review of all its marketing services. Britain s agencies were this week accused of closing ... finds that marketing is evolving into more than just a departmental function and is beginning ...

PRIVATE VIEW

clock. Aer Lingus Project: Brand campaign Client: David Bunworth, marketing director ... Exposure: National press National Dairy Council Project: Milk Client: Andrew Ovens, marketing ... of marketing Brief: Communicate that sport is free on ITV Agency: M Saatchi Writer: Pete Cain Art ...

Channel 5’s teletext facility calls in two for 1998 campaign

s media buying agency of record and was closely involved in drawing up the 5Text marketing plan ...

’s marketing chief picked Shane MacGowan

Vickers BBDO (Campaign, 21 November). David Bonworth, the Aer Lingus marketing director, says he ... says. Bonworth started out in marketing after leaving Trinity College, Dublin. I didn ... and there was no way that I wanted to do that. A lot of people may think marketing is all gin and tonics ...

CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

in all, a direct marketing piece with a dog on the outside. And its dinner inside. Which leads ...

Hytner quits Sky for Channel 5 job

Channel 5 has poached Sky TV’s high-profile marketing director, Jim Hytner, to be its new marketing..., David Elstein, and will take a seat on the Channel 5 board. As director of marketing and communications, Hytner will be responsible for shaping the channel’s marketing in its important post ... in the marketing role with an external appointment early in the new year. ...

Barrington Johnson nets Eurocamp job after four-way pitch

camping market of which it has more than 50 per cent market share. The agency is preparing ... such as Eurosites, owned by the holiday giant, Airtours, which has tried to grab a slice of Eurocamp s market ... director of the agency, said. We are delighted to apply our expertise to the holiday market ...

CLIENT OF THE WEEK: BA chief relishes no-frills job - Launching an airline will be no trouble for Barbara Cassani, John Tylee writes

the buck now stops with her; not least in the advertising and marketing of the operation through ... Commission to investigate BA s alleged abuse of its dominant market position to drive the opposition out ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.