Meg Carter discovers how the Army has managed to become marketing literate in a drive for new.... Communication of this is conducted via a multi-layered, integrated communications and marketing campaign ... Marketing Awards - Best integrated campaign World challenge Netsite voted third best in electronic ... Meg Carter discovers how the Army has managed to become marketing literate in a drive for new ...
shops joining the line-up. A new section of the roster will be devoted to integrated marketing ... to non-roster agencies. The COI s director of marketing communications, Peter Buchanan, said ...
, is aimed at the core Budweiser market of 18- to 24-year-old men. Marketing Week PepsiCo is said ... guard against negative associations with the word diet . Marketing Lesley Angus has been appointed as the marketing director of Virgin s new clothing division. Angus, who moves from the Walt ...
Eggs from the market leader, Cadbury, in the run-up to Easter. The three films, which use ...
. Jonathan Nye, who takes over as Nike s head of sports marketing in the UK next month, has an enviable ... operated more than 3,000 sponsorships. We used to look at sports marketing in terms of events, what I ... is a broader canvas altogether. Just don t mention the word sponsorship: It s sports marketing, he ...
, and the market share of large agencies has rocketed. That trend persuaded Martin Puris to flog his funky ...
feel like an integral part of the page and no matter what the international news headlines it could...feel like an integral part of the page and no matter what the international news headlines it could ...
Media Sales and Marketing, the Capital Radio-owned airtime sales house, is offering pounds 500...Media Sales and Marketing, the Capital Radio-owned airtime sales house, is offering pounds 500,000 worth of free airtime as the prize in a radio advertising creativity competition. The prize ... and its sister title, Marketing. It is open to any brand, product or service new to radio. Rob ...
Agencies and their clients are making more use of freelance market researchers and planners...Agencies and their clients are making more use of freelance market researchers and planners ... are facing heavier competition as agencies look to independent market researchers or invest in their own ... s annual conference: The freelance market is now more mature than before. Freelance researchers ...
The Carat Group has bowed to market conditions and folded its smallest UK brand, YMG Carat...The Carat Group has bowed to market conditions and folded its smallest UK brand, YMG Carat, into TMD Carat. It is also creating a new research and consultancy company, Carat Insight. Ray Kelly, the chairman and chief executive of Carat UK, said that the decision was a recognition ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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