Despite all the halting progress made towards European integration over the years, there still...run their own Websites and integrated marketing opportunities, all of which is helping to bring ... Despite all the halting progress made towards European integration over the years, there still ... s TV ad market lagged for many years behind the rest of Europe and is only now starting to catch up ...
Britvic has appointed a director of carbonates to oversee the marketing of brands such as Pepsi...Britvic has appointed a director of carbonates to oversee the marketing of brands such as Pepsi and Tango. David Graham, the marketing and commercial director of the Whitbread-owned TGI Friday, will report to the marketing director, Andrew Marsden. - General release Don Cruickshank ...
and marketing consultants in one guise or another....Over the years many of us have worked with a lot of agencies, manufacturing companies and marketing consultants in one guise or another. I asked myself if I could simplify the fundamental ... marketing consultants have not had a creative idea in ten years . And yet we are terrified by the threat ...
In last week s feature, Market research going beyond the numbers , we incorrectly described Sue...In last week s feature, Market research going beyond the numbers , we incorrectly described Sue Fox as the managing director of Business and Market Research. Her quotes should have been attributed to Sue Coyne, who is a director of the company. ...
In these days of global marketing and brand image, why is it the very companies that build...In these days of global marketing and brand image, why is it the very companies that build corporate identities are unable to stick with a name for themselves for more than 30 minutes? When ... and Unilever don t rename themselves for miniscule reasons, and their shares have been market favourites ...
The Abbott Mead Vickers group is preparing to relaunch its direct marketing subsidiary...The Abbott Mead Vickers group is preparing to relaunch its direct marketing subsidiary, Barraclough Hall Woolston Gray, under a new name and a new creative chief. Its aim is to combine ... into a top-ten direct marketing agency. Last year, a pounds 20 million new-business record ...
manufacturers try desperately to improve the slashed profit margins and battered market shares from...cereal manufacturers try desperately to improve the slashed profit margins and battered market shares ... have quietly begun pushing ahead with modest price increases. Even better, marketing ... on the cereal market. Post s initial move seems to be a carbon copy of price cuts made three years ago ...
, that the combined talents of the world s biggest marketing services group could have done something better than...OK; let s get the obvious bit out of the way first. You would have thought, wouldn t you, that the combined talents of the world s biggest marketing services group could have done something better than Mindshare - oops, sorry, make that a cliched capital S in the middle. Anything would have been better ...
, and even culture matter in advertising beyond their ability to be packaged as a marketing tool
strategic power with an ability to think and act by the hour. They can market themselves out from ... the agency going, and he ll run the new agency with a lot of style. The more integrated approach ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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