18 Dec 1998
| by ROBERT DWEK
strategy, the airline now admits it has been stretching its
marketing resources too thinly ...
marketing manager, trade and corporates, for BA in
the UK and Ireland, is the woman in charge of promise ...
in communicating with travel
agents.
Smith describes it as the single largest and most integrated ...
18 Dec 1998
| by KEN GOFTON
of recent years. When it was
launched in 1996, two new credit cards a day were hitting the market...the market,
but of all those taken up by the public, one in five was a Goldfish.
The marketing ...
s
awards, Goldfish took the prize again for best integrated campaign.
It is no secret that British ...
restrictions on its marketing activities in the newly
deregulated utilities market.
Look ...
18 Dec 1998
| by CLAIRE BEALE
as required. -
General release
Larry Ruff, the vice-president of marketing and development for Levi
Strauss Europe, Middle East and Africa, has been appointed
vice-president of global marketing. Ruff ...
years. He will now be responsible for all the brand s marketing and
brand development activities ...
18 Dec 1998
| by KAREN YATES
Mattel has awarded its sales promotion and direct marketing
business for the Fisher-Price brand...Mattel has awarded its sales promotion and direct marketing
business for the Fisher-Price brand ...
more of its
budget below the line. Dynamo s work will kick off in February with a
direct marketing ...
is brilliant at coming up with ideas and knowing
exactly how children develop. The direct marketing work ...
18 Dec 1998
| by CLAIRE BEALE
Channel 4 is launching the first tranche of its new marketing push
in January with a long...Channel 4 is launching the first tranche of its new marketing push
in January with a long ...
. The ident will run across all on- and off-air marketing.
The campaign has been co-ordinated by Channel 4 s controller of
marketing, Polly Cochrane, who was poached from Channel 5 in May with a ...
18 Dec 1998
| by JOHN OWEN
Rapier has walked away with the gold award at the 18th annual
Direct Marketing Association...Rapier has walked away with the gold award at the 18th annual
Direct Marketing Association/Royal Mail Awards, for its direct response
TV campaign for Cable s telephone
service, also won the DRTV ...
media. The direct marketing
element of the launch was at the heart of creating the positioning ...
18 Dec 1998
| by KAREN YATES
the competition in its home market, but
with virtually no presence elsewhere, it was always the one to
watch ....For years, global eyes have been on Dentsu, the sleeping giant of
Japan. Head and shoulders above the competition in its home market, but
with virtually no presence elsewhere, it was always ...
. But it s an
assertion tinged with pragmatism. Martin Sanders, the head of marketing
for Honda UK, believes ...
18 Dec 1998
| by MAIRI CLARK
realised that
it needs a worldwide branding campaign to bolster its performance in
certain markets....realised that
it needs a worldwide branding campaign to bolster its performance in
certain markets ...
slot in the lighter market and is the
third-most famous French brand in the world after Dior ...
the north and central American
markets.
According to its last annual report, the region accounted ...
18 Dec 1998
| by CAROLINE MARSHALL
and marketing
directors want heavyweights, said the doubters. Companies won t take
risks with such a young...Remember the launch of Howell Henry Chaldecott Lury in 1987? The
brickbats mostly concerned the agency s age problem , for its founders
were all between the tender ages of 30 and 32. Managing and marketing
directors want heavyweights, said the doubters. Companies won t take
risks with such a young ...
18 Dec 1998
| by ELEANOR TRICKETT
drink and was associated with virtues such as passion, courage, pride,
strength and integrity.
Tim O Donnell, UDV s UK whisky group marketing controller, said: The
way Scotch has been portrayed ...
traditional direct marketing or not is yet to be decided, but we re
looking for consumers who don t have ...
to remove filters
