18 Dec 1998
| by CLARE COZENS
-the-line marketing next year. The annual marketing spend will
be #2.5 million.
Steve Kershaw, managing ...
communications agency to provide an
advertising, direct marketing and sales promotion service under one
roof. It was formed in September after Bartle Bogle Hegarty folded
Limbo, its ten-year-old direct marketing ...
14 Dec 1998
- Juno Online Services has awarded its 20 million integrated marketing account to DDB Needham, New...- Juno Online Services has awarded its 20 million integrated marketing account to DDB Needham, New York, following a three-month review.
The review began with more than ten advertising agencies ...
response, interactive marketing and promotions.
Launched in 1996, Juno is the second largest internet ...
14 Dec 1998
- Juno Online Services has awarded its 20 million integrated marketing account to DDB Needham, New...- Juno Online Services has awarded its 20 million integrated marketing account to DDB Needham, New York, following a three-month review.
The review began with more than ten advertising agencies ...
response, interactive marketing and promotions.
Launched in 1996, Juno is the second largest internet ...
11 Dec 1998
| by JOHN TYLEE
an anonymous direct marketing company, Snyder Communications stands
on the threshold of becoming a ...
companies market to doctors and hospital
patients and by distributing product samples for operations ...
direct marketing subsidiaries - Blau
Marketing and the UK company, Brann. Eskandarian says he has two ...
07 Dec 1998
it will work with Time Inc New Media to extend and integrate its ecommerce and other online initiatives ...
07 Dec 1998
it will work with Time Inc New Media to extend and integrate its ecommerce and other online initiatives ...
27 Nov 1998
| by JOHN TYLEE
Marketers are pressing for changes to proposed Europe-wide rules
which they claim will cause...Marketers are pressing for changes to proposed Europe-wide rules
which they claim will cause ...
s Direct Marketing Association is urging the Department of Trade
and Industry to help change the proposals. And the Federation of
European Direct Marketing Associations has protested to the
commission ...
27 Nov 1998
-picked
sites and creating tailored material which looked to the future (eg
newspaper sites integrated ...
/Buyer: Dave Egerton
Client: Orange
Brand/Product: Better place
Head of Marketing Services ...
rental listings
Marketing Director: Siobhan Chatburn
Media/Brand Manager: Alison Collins.
...
27 Nov 1998
| by JOHN OWEN
to download the afore-mentioned TV ad does not
constitute integration.
Duncan also highlights the lack of integration in the Orange
campaign.
While the TV commercials have moved on from ...
27 Nov 1998
| by ANNA GRIFFITHS
, for dollars 10 million.
The purchase extends BT s reach into the online consumer market ...
and a US internet portal have struck
such a deal.
The two will jointly market the Excite portal ...
, Excite will market BT s new combined pay as you go web
service and guide, BTClick, as Excite Click ...