18 Dec 1998
| by ELEANOR TRICKETT
Tullo Marshall Warren has scooped Cellnet s direct marketing
business following a three-way pitch....Tullo Marshall Warren has scooped Cellnet s direct marketing
business following a three ...
responsibility for the business with
immediate effect.
TMW will be the first direct marketing agency ...
marketing business on a project-by-project
basis. A third agency on Cellnet s below-the-line roster, Devon ...
18 Dec 1998
| by KAREN YATES
Mattel has awarded its sales promotion and direct marketing
business for the Fisher-Price brand...Mattel has awarded its sales promotion and direct marketing
business for the Fisher-Price brand ...
more of its
budget below the line. Dynamo s work will kick off in February with a
direct marketing ...
is brilliant at coming up with ideas and knowing
exactly how children develop. The direct marketing work ...
18 Dec 1998
| by JOHN OWEN
Rapier has walked away with the gold award at the 18th annual
Direct Marketing Association...Rapier has walked away with the gold award at the 18th annual
Direct Marketing Association/Royal Mail Awards, for its direct response
TV campaign for Cable s telephone
service, also won the DRTV ...
media. The direct marketing
element of the launch was at the heart of creating the positioning ...
18 Dec 1998
| by JOHN TYLEE
will not be
lost.
The tobacco and marketing industries are furious that the Government s
newly announced ...
that it could well face
a legal challenge by the tobacco industry. Direct marketing is where
the arguments ...
18 Dec 1998
| by TERRY HUNT and RAY HOWARD, creative dir
anything whatsoever to do with direct marketing,
but hey ...
Hewlett Packard s missing persons ...
14 Dec 1998
- Juno Online Services has awarded its 20 million integrated marketing account to DDB Needham, New...- Juno Online Services has awarded its 20 million integrated marketing account to DDB Needham, New York, following a three-month review.
The review began with more than ten advertising agencies ...
response, interactive marketing and promotions.
Launched in 1996, Juno is the second largest internet ...
14 Dec 1998
- Juno Online Services has awarded its 20 million integrated marketing account to DDB Needham, New...- Juno Online Services has awarded its 20 million integrated marketing account to DDB Needham, New York, following a three-month review.
The review began with more than ten advertising agencies ...
response, interactive marketing and promotions.
Launched in 1996, Juno is the second largest internet ...
11 Dec 1998
| by CLAIRE COZENS
Toyota GB has hired the direct marketing agency, Miller Bainbridge
& Partners, to manage its...Toyota GB has hired the direct marketing agency, Miller Bainbridge
s former managing director ...
marketing on its head. Direct marketing
agencies often use quite crude statistical responses and we aim ...
advertising agency.
Paul Philpott, general manager of marketing at Toyota GB, said: We
already ...
11 Dec 1998
| by ELEANOR TRICKETT
s direct marketing....Barraclough Hall Woolston Gray has triumphed in the
winner-takes-all contest to handle all of Bupa s direct marketing.
The agency pitched against WWAV Rapp Collins and Wunderman Cato Johnson ...
s membership marketing director, said:
Centralising the customer acquisition and customer retention parts ...
11 Dec 1998
| by ELEANOR TRICKETT
The direct marketing industry has largely welcomed this week s
announcement by the Trade...The direct marketing industry has largely welcomed this week s
announcement by the Trade and Industry Secretary, Peter Mandelson, that
the Post Office will not be privatised but granted greater ...
and
enforce fair competition .
The direct marketing industry has long been concerned that if the Post ...