Coca-Cola s famous neon sign in Piccadilly Circus has been dramatically redesigned. Digital technology will now allow the display to accommodate weather-sensitive imagery. XTV, the design arm of Tele-Cine, used new video effects to simulate wind distortion and water droplets in the sign. Weather sensors...
British Airways has hit some turbulence in recent months. There has been the defection of many business and first-class passengers, falling occupancy levels and criticism from Egon Ronay about the quality of its onboard catering.
Partners BDDH has recruited Donna Nicholson to take on the newly created role of marketing partner.
Ford s most senior European marketing chief has quit the company to join its rival, Renault. Philippe Mellier, Ford s European vice-president of marketing, sales and service, has left after 18 years with the car company. He started at Ford in 1980 as the supervisor of sales, planning and analysis. He...
Kellogg has appointed the Martin Agency in the US to launch a top-secret new product range, dubbed Essentials. The US agency becomes the fourth agency on Kellogg s dollars 400 million roster after pitching against Ammirati Puris Lintas and the incumbents, J. Walter Thompson, Leo Burnett and Burrell...
Regional newspaper owners have agreed to back a pounds 3 million generic marketing campaign by the Newspaper Society to try to win a larger share of national advertising.
Eurotunnel is reviewing its pan-European media buying arrangements as its existing contracts with Carat in the UK and Optimum Media Direction in continental Europe come close to expiry. The account is said to be worth pounds 8 million, with pounds 3 million of that being spent in the UK. - Marketing...
Daimler-Benz and Chrysler are reviewing an estimated pounds 1 billion worth of global media buying in a drive to cut costs following their merger this week. The new company, Daimler-Chrysler AG, is discussing potential savings from consolidating its media buying across all brands and models on a market-by-market,...
Is it the same for agencies as it is for people? When the Big Three-O looms, does it mean stop thinking laddish, start thinking responsible ?
- HPT Brand Response has scooped the advertising business for Bloomberg without a pitch.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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