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LIVE ISSUE/TOBACCO ADVERTISING: Winners and losers as the tobacco ad ban looms. Andrew Grice looks at the upheaval facing agencies as new rules are unveiled

posters. You can t take #60 million out of the market without hurting people. Brown believes ... to ensure the campaign reaches its target audience, and there will also be a role for direct marketing ...

CAMPAIGN DIRECT: SHOPPING WITH CAMPAIGN - GO

THE BUYER - Karen Yates Karen Yates, a freelance journalist, continues the series in which Campaign staff and friends check out a product or service against the promise of its marketing. Having ... companies such as Ryanair, EasyJet and Virgin Express. David Magliano is the sales and marketing ...

CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

anything whatsoever to do with direct marketing, but hey ... Hewlett Packard s missing persons ...

THE HIGHS AND LOWS OF 1998 - Stefano Hatfield surveys the year in which everything went digital, AMV swiped Guinness, France ’98 stole the summer and the death of a hamster called Kevin caused a national outcry

-Cola marketing job ... Tina Gaudoin leaves the struggling Frank ... Stuart Higgins quits the Sun ... Kelvin ... s marketing directorship to Carlton. LEGAL BSkyB issues a writ against Carlton in a row over ... on advertising in the courts ... the Office of Fair Trading investigates the TV airtime sales market ...

MEDIA HEADLINER: Daily Mail’s top adman looks to reinvigorate Sunday paper - Mike Ironside is relishing his new role at the Mail on Sunday, Anna Griffiths says

risen onwards and upwards, but the Mail on Sunday hasn t matched its full potential in a market which ...

Rapier takes Gold at DMA awards

- Rapier has walked away with the Gold Award at the 18th annual Direct Marketing Association...- Rapier has walked away with the Gold Award at the 18th annual Direct Marketing Association ... , its won first prize for the DRTV ads. And Rapier won second place in the Integration category ... of all media. The direct marketing element of the launch was at the heart of creating the positioning ...

Rapier takes Gold at DMA awards

- Rapier has walked away with the Gold Award at the 18th annual Direct Marketing Association...- Rapier has walked away with the Gold Award at the 18th annual Direct Marketing Association ... , its won first prize for the DRTV ads. And Rapier won second place in the Integration category ... of all media. The direct marketing element of the launch was at the heart of creating the positioning ...

TMW wins Cellnet direct account

- Tullo Marshall Warren has scooped Cellnet s direct marketing business following a three-way pitch....- Tullo Marshall Warren has scooped Cellnet s direct marketing business following a three ... straight away. TMW will be the first direct marketing agency to work with Cellnet since OgilvyOne split ... of record, had been caretaking the direct marketing business on a project-by-project basis. A third agency ...

TMW wins Cellnet direct account

- Tullo Marshall Warren has scooped Cellnet s direct marketing business following a three-way pitch....- Tullo Marshall Warren has scooped Cellnet s direct marketing business following a three ... straight away. TMW will be the first direct marketing agency to work with Cellnet since OgilvyOne split ... of record, had been caretaking the direct marketing business on a project-by-project basis. A third agency ...

M&C Saatchi to give Bulgarian wine a makeover

the British wine market. The appointment is expected to lead to a TV campaign by the middle of next year ... the company the biggest spender in the UK market, outstripping the 1.3 million budget of the Californian ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.