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CAMPAIGN DIRECT: Agencies help utilities make the most of a lucrative market - Since deregulation

of recent years. When it was launched in 1996, two new credit cards a day were hitting the market...the market, but of all those taken up by the public, one in five was a Goldfish. The marketing ... s awards, Goldfish took the prize again for best integrated campaign. It is no secret that British ... restrictions on its marketing activities in the newly deregulated utilities market. Look ...

Bank of America appoints Bozell to $100m account

- The Bank of America has handed its 100 million advertising account to Bozell Temerlin McClain following a competitive pitch. The Irving, Texas, based agency was the only shop remaining in the pitch following the withdrawal of Lowe & Partners/SMS, New York, earlier this month. Amy Brinkley, marketing ...

Bank of America appoints Bozell to $100m account

- The Bank of America has handed its 100 million advertising account to Bozell Temerlin McClain following a competitive pitch. The Irving, Texas, based agency was the only shop remaining in the pitch following the withdrawal of Lowe & Partners/SMS, New York, earlier this month. Amy Brinkley, marketing ...

DIRECT NEWS: Wesleyan appoints Brann to help MSS raise brand profile

with a market leader like MSS. We have shown them a fantastic way to increase the value of their customer base in what is a competitive market, he said. ...

’s outdoor arm would offer a good entry into the market, Alasdair Reid says

market. This has to be about balance. But Chris Morley, the chief executive of IPM, would ...

LIVE ISSUE/BUPA: Bupa seeks personal touch from smaller agency - The medical insurer aims to adopt product-led ads, Francesca Newland finds

appears as much a reaction to pressures within the healthcare insurance market...appears as much a reaction to pressures within the healthcare insurance market ... will probably be reduced as financial pressure hits the marketing department. Bupa is the biggest player in private medical insurance with a market share of about 39 per cent, but its lead over ...

St Luke’s highlights Midland Bank’s new name in global task

acquired because they were well-known names in their local markets served us well for many years ...

FORUM: Could viewers reap the benefits of ITV’s windfall? - It’s windfall time for the ITV network. Some six ITV franchises were renewed on favourable terms last week, freeing up a total of pounds 90 million in levy payments per year. How

that the stock market can bring to bear will understand what that is like. That is why Channel 4 will continue ... it will do is allow individual broadcasters to continue to invest in their marketing and brand ...

BT boosts its online presence with dollars 10m investment in Excite

, for dollars 10 million. The purchase extends BT s reach into the online consumer market ... and a US internet portal have struck such a deal. The two will jointly market the Excite portal ... , Excite will market BT s new combined pay as you go web service and guide, BTClick, as Excite Click ...

CAMPAIGN MEDIA AWARDS 1998: Best International Campaign - Polaroid, live for the moment

Marketing Director, Europe: Peter Brown COMMENDATION Title: Financial Times Media ... : Financial Times Brand/Product: Financial Times Marketing Director: Gordon Willoughby ... Brand/Product: Nokia 6110 Marketing Director: Heikki Norta. ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.