18 Dec 1998
| by KEN GOFTON
of recent years. When it was
launched in 1996, two new credit cards a day were hitting the market...the market,
but of all those taken up by the public, one in five was a Goldfish.
The marketing ...
s
awards, Goldfish took the prize again for best integrated campaign.
It is no secret that British ...
restrictions on its marketing activities in the newly
deregulated utilities market.
Look ...
18 Dec 1998
- The Bank of America has handed its 100 million advertising account to Bozell Temerlin McClain following a competitive pitch.
The Irving, Texas, based agency was the only shop remaining in the pitch following the withdrawal of Lowe & Partners/SMS, New York, earlier this month.
Amy Brinkley, marketing ...
18 Dec 1998
- The Bank of America has handed its 100 million advertising account to Bozell Temerlin McClain following a competitive pitch.
The Irving, Texas, based agency was the only shop remaining in the pitch following the withdrawal of Lowe & Partners/SMS, New York, earlier this month.
Amy Brinkley, marketing ...
11 Dec 1998
| by KAREN YATES
with a market leader
like MSS. We have shown them a fantastic way to increase the value of
their customer base in what is a competitive market, he said.
...
04 Dec 1998
| by ALASDAIR REID
market. This has to be about balance.
But Chris Morley, the chief executive of IPM, would ...
04 Dec 1998
| by FRANCESCA NEWLAND
appears as much a reaction to pressures
within the healthcare insurance market...appears as much a reaction to pressures
within the healthcare insurance market ...
will probably be reduced
as financial pressure hits the marketing department.
Bupa is the biggest player in private medical insurance with a market
share of about 39 per cent, but its lead over ...
04 Dec 1998
| by JOHN TYLEE
acquired because they were
well-known names in their local markets served us well for many years ...
04 Dec 1998
| by ALASDAIR REID
that
the stock market can bring to bear will understand what that is like.
That is why Channel 4 will continue ...
it will do is allow individual
broadcasters to continue to invest in their marketing and brand ...
27 Nov 1998
| by ANNA GRIFFITHS
, for dollars 10 million.
The purchase extends BT s reach into the online consumer market ...
and a US internet portal have struck
such a deal.
The two will jointly market the Excite portal ...
, Excite will market BT s new combined pay as you go web
service and guide, BTClick, as Excite Click ...
27 Nov 1998
Marketing Director, Europe: Peter Brown
COMMENDATION
Title: Financial Times
Media ...
: Financial Times
Brand/Product: Financial Times
Marketing Director: Gordon Willoughby ...
Brand/Product: Nokia 6110
Marketing Director: Heikki Norta.
...