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REVIEW: Marketing and advertising news in the week’s press

18 Dec 1998 | by CLAIRE BEALE

as required. - General release Larry Ruff, the vice-president of marketing and development for Levi Strauss Europe, Middle East and Africa, has been appointed vice-president of global marketing. Ruff ... years. He will now be responsible for all the brand s marketing and brand development activities ...

Saatchis scoops dollars 30m Lycra task

11 Dec 1998 | by MICHELE MARTIN

, with local countries allowed to adapt work to their own needs. Each market will be supplied with a ...

CAMPAIGN MEDIA AWARDS 1998: The Capital Advertising Award - Best Use of Radio - Nike, Running Radio

27 Nov 1998

to radio to gain market share. Research also guided the media strategy towards early evening slots ... /Product: Running Marketing Director: Dermott Cleary Advertising Director: Clare Dobbie ... , promotions Marketing Director: Siobhan Chatburn Media/Brand Manager: Alison Collins. ...

Levi’s launches global ads to promote Aids awareness

27 Nov 1998 | by ELEANOR TRICKETT

on to terrestrial for 1 December. Roy Edmondson, Levi s director of global marketing, said: Our global ...

APL and Initiative net Timberland account

13 Nov 1998 | by HARRIET GREEN

its integrated advertising account....Timberland, the outdoor shoes and clothing company, has appointed Ammirati Puris Lintas to handle its integrated advertising account. APL won the business, estimated to be worth between #3 ... is a famous brand with tremendous product integrity and we are delighted to be working ...

Risque lingerie chain returns to advertising with Barrett Cernis

13 Nov 1998 | by ELEANOR TRICKETT

into other areas and markets. Budgets and a media appointment are still under discussion. Set up ...

JOOP! moves European media buying into BBDO

03 Nov 1998

. The business includes a range of products marketed under licence, from children's wear to leather goods. However, it does not include JOOP!'s range of fragrances, which are marketed by Lancaster. ...

JOOP! moves European media buying into BBDO

03 Nov 1998

. The business includes a range of products marketed under licence, from children's wear to leather goods. However, it does not include JOOP!'s range of fragrances, which are marketed by Lancaster. ...

DIRECT NEWS: Racing Green hires Davies Little to lead new direct initiative

30 Oct 1998 | by JOHN TYLEE

mobiles, is starting a major direct marketing initiative as part of a repositioning exercise....Racing Green, the fashion brand which pioneered the preppy look among the UK s young upwardly mobiles, is starting a major direct marketing initiative as part of a repositioning exercise ... marketing specialist who joined Davies Little as the joint creative director during the summer (Campaign ...

CAMPAIGN INTERACTIVE: PRIVATE SURF WITH ROSS SLEIGHT

30 Oct 1998 | by ROSS SLEIGHT, a director of BMP InterAc

dedicated site for users provided a compelling proposition for the mass-market home PC user ... and Scoot. To appeal to mass-market users, you need to handhold and explain. The site doesn t do this ... : www.freeserve.net EGG If anyone follows the excellent UK Net Marketing e-mail list ...

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