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ISP warns Govt over tobacco ad ban

18 Dec 1998 | by JOHN TYLEE

will not be lost. The tobacco and marketing industries are furious that the Government s newly announced ... that it could well face a legal challenge by the tobacco industry. Direct marketing is where the arguments ...

COI picks Fisher as chief executive

18 Dec 1998 | by Our Parliamentary correspondent

by switching from brewing to radio. She started as a marketing assistant at Reckitt s procurement ...

Govt to crack down on fly-posting operations

18 Dec 1998 | by Our Parliamentary correspondent

use more mainstream marketing, such as poster hoardings, has resulted in tit-for-tat retaliation ...

LIVE ISSUE/TOBACCO ADVERTISING: Winners and losers as the tobacco ad ban looms. Andrew Grice looks at the upheaval facing agencies as new rules are unveiled

18 Dec 1998 | by ANDREW GRICE

posters. You can t take #60 million out of the market without hurting people. Brown believes ... to ensure the campaign reaches its target audience, and there will also be a role for direct marketing ...

DIRECT NEWS: Barraclough Hall wins contest for Bupa task

11 Dec 1998 | by ELEANOR TRICKETT

s direct marketing....Barraclough Hall Woolston Gray has triumphed in the winner-takes-all contest to handle all of Bupa s direct marketing. The agency pitched against WWAV Rapp Collins and Wunderman Cato Johnson ... s membership marketing director, said: Centralising the customer acquisition and customer retention parts ...

DIRECT NEWS: Wesleyan appoints Brann to help MSS raise brand profile

11 Dec 1998 | by KAREN YATES

with a market leader like MSS. We have shown them a fantastic way to increase the value of their customer base in what is a competitive market, he said. ...

HEADLINER: Legal eagle has confidence to launch titles in a risky sector - John Woollcombe believes Mollin Publishing has the edge, Anna Griffiths writes

11 Dec 1998 | by ANNA GRIFFITHS

the statement without prejudice before each reply. Mollin Publishing s marketing director, Terry Grimwood ... ideas and go and make them happen. His idea to launch into a market in which two titles have ... in the market. I don t think ZM has a clear vision of what it s trying to say. Men s Health has a very ...

Boots gives launch of French skincare product to St Luke’s

11 Dec 1998 | by ANNA GRIFFITHS

115 million last year. In France, it markets Lutsine, an anti-acne product and Onagrine, an anti ...

DIRECT NEWS: Amnesty hires Joshua to handle all fundraising activity

11 Dec 1998 | by MICHELE MARTIN

s marketing and fundraising. Target previously looked after all communication with existing supporters ...

COI puts pounds 3m outdoor account up for review

11 Dec 1998 | by Our Parliamentary Correspondent

. Outdoor is increasingly important to us, Peter Buchanan, the COI s director of marketing communications ... pace of change in the media market will not leave outdoor untouched, Buchanan said. We ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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