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REVIEW: Marketing and advertising news in the week’s press

as required. - General release Larry Ruff, the vice-president of marketing and development for Levi Strauss Europe, Middle East and Africa, has been appointed vice-president of global marketing. Ruff ... years. He will now be responsible for all the brand s marketing and brand development activities ...

Channel 4 unveils poster strategy

Channel 4 is launching the first tranche of its new marketing push in January with a long...Channel 4 is launching the first tranche of its new marketing push in January with a long ... . The ident will run across all on- and off-air marketing. The campaign has been co-ordinated by Channel 4 s controller of marketing, Polly Cochrane, who was poached from Channel 5 in May with a ...

Rapier scoops DMA gold award for C&W direct response TV

Rapier has walked away with the gold award at the 18th annual Direct Marketing Association...Rapier has walked away with the gold award at the 18th annual Direct Marketing Association/Royal Mail Awards, for its direct response TV campaign for Cable s telephone service, also won the DRTV ... media. The direct marketing element of the launch was at the heart of creating the positioning ...

HOTLINE

of the television market north of the border. SMG owns STV and Grampian and, according to Scottish agencies ... credits, we incorrectly stated that Tim Yates was marketing manager of One2One. He is, of course, marketing director. Campaign is taking a two-week break over the festive season. The next issue ...

COI picks Fisher as chief executive

by switching from brewing to radio. She started as a marketing assistant at Reckitt s procurement ...

Emap pays #720m for US publishing venture

executive, said: We have been looking at this market for two years and during that time sifted through 40 ...

BBC pulls children’s title over diary entry

in the competitive teen magazine market. ...

PRIVATE VIEW

: National posters VIRGIN Project: Virgin Vie Client: Ros Simmons, marketing director Brief ... Intercept Client: Simon Blurring, marketing director Brief: Dramatise the Microscreen Intercept ... Exposure: National TV UDV UK Project: Bell s Client: Tim O Donnell, marketing controller Brief ...

THE CREATIVE ISSUE: Consistency lies behind this production house’s success - In the oh-so fickle world of production, Park Village is a survivor, Emma Hall says

. Seers adds: There is an integrity about Park Village that agencies respect. We want agencies to look ...

WCRS appoints JWT director Nieboer to pounds 15m Camelot task

WCRS has appointed Oscar Nieboer to handle the pounds 15 million Camelot business which has been run by the agency s managing director, Stephen Woodford, since WCRS won the account from Saatchi s marketing director on a number of accounts including Frosties, when Milligan was at Kellogg s two years ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.