18 Dec 1998
| by CLAIRE BEALE
as required. -
General release
Larry Ruff, the vice-president of marketing and development for Levi
Strauss Europe, Middle East and Africa, has been appointed
vice-president of global marketing. Ruff ...
years. He will now be responsible for all the brand s marketing and
brand development activities ...
18 Dec 1998
| by CLAIRE BEALE
Channel 4 is launching the first tranche of its new marketing push
in January with a long...Channel 4 is launching the first tranche of its new marketing push
in January with a long ...
. The ident will run across all on- and off-air marketing.
The campaign has been co-ordinated by Channel 4 s controller of
marketing, Polly Cochrane, who was poached from Channel 5 in May with a ...
18 Dec 1998
| by JOHN OWEN
Rapier has walked away with the gold award at the 18th annual
Direct Marketing Association...Rapier has walked away with the gold award at the 18th annual
Direct Marketing Association/Royal Mail Awards, for its direct response
TV campaign for Cable s telephone
service, also won the DRTV ...
media. The direct marketing
element of the launch was at the heart of creating the positioning ...
18 Dec 1998
| by JOHN TYLEE
of the
television market north of the border. SMG owns STV and Grampian and,
according to Scottish agencies ...
credits, we incorrectly stated that Tim
Yates was marketing manager of One2One. He is, of course, marketing
director.
Campaign is taking a two-week break over the festive season. The next
issue ...
18 Dec 1998
| by Our Parliamentary correspondent
by switching from brewing to
radio.
She started as a marketing assistant at Reckitt s procurement ...
18 Dec 1998
| by ANNA GRIFFITHS
executive, said: We have been looking at
this market for two years and during that time sifted through 40 ...
18 Dec 1998
| by ANNA GRIFFITHS
in the competitive teen magazine market.
...
18 Dec 1998
| by ANDREW CRACKNELL
: National posters
VIRGIN
Project: Virgin Vie
Client: Ros Simmons, marketing director
Brief ...
Intercept
Client: Simon Blurring, marketing director
Brief: Dramatise the Microscreen Intercept ...
Exposure: National TV
UDV UK
Project: Bell s
Client: Tim O Donnell, marketing controller
Brief ...
11 Dec 1998
| by EMMA HALL
. Seers adds: There is an integrity about Park Village that
agencies respect. We want agencies to look ...
11 Dec 1998
| by CLAIRE BEALE
WCRS has appointed Oscar Nieboer to handle the pounds 15 million
Camelot business which has been run by the agency s managing director,
Stephen Woodford, since WCRS won the account from Saatchi s marketing director on a
number of accounts including Frosties, when Milligan was at Kellogg s
two years ...