18 Dec 1998
| by ELEANOR TRICKETT
Tullo Marshall Warren has scooped Cellnet s direct marketing
business following a three-way pitch....Tullo Marshall Warren has scooped Cellnet s direct marketing
business following a three ...
responsibility for the business with
immediate effect.
TMW will be the first direct marketing agency ...
marketing business on a project-by-project
basis. A third agency on Cellnet s below-the-line roster, Devon ...
11 Dec 1998
| by ALASDAIR REID
to cut off any one sector of the television
market. Yes, the top television programming may go ...
27 Nov 1998
| by JADE GARRETT
Tim Yates is the new kid on the block. One2One s marketing director
has been on board just six...Tim Yates is the new kid on the block. One2One s marketing director
has been on board just six months but has already had the pleasure of
seeing the brand win Best New Entrant at the recent IPA ...
phone market penetration
is at about 20 per cent and we are expecting huge growth over the new
few ...
27 Nov 1998
| by ANNA GRIFFITHS
, for dollars 10 million.
The purchase extends BT s reach into the online consumer market ...
and a US internet portal have struck
such a deal.
The two will jointly market the Excite portal ...
, Excite will market BT s new combined pay as you go web
service and guide, BTClick, as Excite Click ...
20 Nov 1998
| by ELEANOR TRICKETT
More than 80 companies, including advertisers and direct marketing
agencies, have formed...More than 80 companies, including advertisers and direct marketing
agencies, have formed ...
the trademark numbers around which they have
built their marketing campaigns. Forte has 0800 40 40 40, while ...
.
The Direct Marketing Association, whose long-standing Telephone Council
is also rallying against ...
20 Nov 1998
| by HARRIET GREEN
was
planned and bought by Motive.
The new TV ad is part of a pounds 15 million One2One marketing ...
13 Nov 1998
| by ELEANOR TRICKETT
Cellnet is looking for a new direct marketing agency following a
secret split with OgilvyOne...Cellnet is looking for a new direct marketing agency following a
secret split with OgilvyOne ...
s entire direct marketing business. It is likely
that a single agency will be appointed, rather than ...
of record, has been handling
direct marketing for the company on a caretaker basis since OgilvyOne ...
06 Nov 1998
| by MICHELE MARTIN
scratchcards.
Marketing...scratchcards.
Marketing
KFC has put Initiative, Zenith Media and Optimedia on the shortlist for
its ...
Quotations. Comment, p55. Sunday Express
Procter s home
market, but in the rest of the world ...
and
South Africa. Marketing
Jigsaw, the marketing consortium formed by Unilever, Kimberly ...
30 Oct 1998
| by JADE GARRETT
and development of marketing databases
and integral to this is the call centre where inbound and outbound ...
), but the
basic rules apply to all telesales operations. Along with the huge
expansion in marketing ...
.
But how does an organisation train a telesales operator? I took a
training session at Eclipse Marketing ...
23 Oct 1998
| by HARRIET GREEN
. It is not known whether a shortlist of agencies has been
drawn up. Marketing Week.... It is not known whether a shortlist of agencies has been
drawn up. Marketing Week
Levi Strauss s
naked ...
woman s bare bottom, stamped with a barcode. Marketing Week
WPP reported robust growth in sales ...
Tesco is to counter-sue Levi Strauss s imported from the
international grey market . The supermarket ...