Time New Media taps Think for global brand family
07 Dec 1998
it will work with Time Inc New Media to extend and integrate its ecommerce and other online initiatives ...
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CAMPAIGN DIRECT: Agencies help utilities make the most of a lucrative market - Since deregulation
18 Dec 1998 | by KEN GOFTON
of recent years. When it was launched in 1996, two new credit cards a day were hitting the market...the market, but of all those taken up by the public, one in five was a Goldfish. The marketing ... s awards, Goldfish took the prize again for best integrated campaign. It is no secret that British ... restrictions on its marketing activities in the newly deregulated utilities market. Look ...
Time New Media taps Think for global brand family
07 Dec 1998
it will work with Time Inc New Media to extend and integrate its ecommerce and other online initiatives ...
British Gas unveils home security task by Evans Hunt Scott
13 Nov 1998 | by CLAIRE COZENS
, is launching a major advertising and direct marketing campaign through Evans Hunt Scott...., is launching a major advertising and direct marketing campaign through Evans Hunt Scott. The campaign ... Buchan, marketing director for British Gas Services, said: Since the national launch of the Home ... marketing material were written by Roger Falstead and art directed by Carla Greco. ...
DIRECT NEWS: Barraclough Hall secures PC World business
09 Oct 1998 | by ELEANOR TRICKETT
Barraclough Hall Woolston Gray has picked up the direct marketing business for the Dixons Group...Barraclough Hall Woolston Gray has picked up the direct marketing business for the Dixons Group ... through direct marketing. There are two subsidiary operations which come under the PC World ... a direct marketing agency on the roster. M&C Saatchi has been working with PC World since ...
HOTLINE
25 Sep 1998 | by EMMA HALL
of through-the-line integrated activities. David Kershaw, one of the M s acquisition of the direct marketing agency, CGW. AKQA has developed an online advertising campaign for the launch of Land ...
World Writers pairing nets Computing prize
25 Sep 1998 | by GORDON MACMILLAN
. Entries were judged by a panel of creatives and IT marketers chaired by Robert Campbell, creative ... industry is crammed with good products that are not marketed very well - and perhaps we hope to show ...
DIRECT NEWS: Yorkshire Electricity ads aim to build brand loyalty
25 Sep 1998 | by EMMA HALL
to wash your smalls. John Over, the trading and marketing director at Yorkshire Electricity ...
Campaign Report - European Media - EU rules around the corner - Stephen Groom examines the range of draft EU documents on telecoms and media which, once they have been finalised, will impact on the switch from analogue to digital TV, media ownership and c
25 Sep 1998 | by STEPHEN GROOM
laissez-faire, market-led transition, without government or EU-level regulation, and those feeling ...
PC World hunts for shop to help build the brand through the line
11 Sep 1998 | by ELEANOR TRICKETT
of marketing services providers by looking for a direct marketing agency....of marketing services providers by looking for a direct marketing agency. Four agencies are pitching ... but establishing its place in the market. Another source added that the brief was geared towards the business market. Direct marketing will also be used to unify the component parts of PC World ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
