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CAMPAIGN DIRECT: PROFILE - CATHY SMITH. Marketer delivering BA’s promise to repair

strategy, the airline now admits it has been stretching its marketing resources too thinly ... marketing manager, trade and corporates, for BA in the UK and Ireland, is the woman in charge of promise ... in communicating with travel agents. Smith describes it as the single largest and most integrated ...

FOR THE RECORD

. Railtrack s poster advertising sites account for around 10 per cent of the UK market....three years. Railtrack s poster advertising sites account for around 10 per cent of the UK market ... operations director of UK local radio. Simon Ward, the sales and marketing director, becomes the commercial ...

REVIEW: Marketing and advertising news in the week’s press

is said to be worth pounds 8 million, with pounds 3 million of that being spent in the UK. - Marketing...is said to be worth pounds 8 million, with pounds 3 million of that being spent in the UK. - Marketing ... . - The Guardian DHL International has appointed the former Somerfield marketing director, David Coles, as UK managing director and has also appointed a new marketing chief, Pascal Tomasso, in a bid ...

BAA in search for a shop to take control of media business

s marketing manager, media, said: We are reviewing what we want to do and where we want to go with media in the light of the creative and direct marketing reviews. In July, BAA announced it would review its direct marketing agencies as it looked to expand its activity in this area. The company anticipates a ...

CAMPAIGN MEDIA AWARDS 1998: Campaign Gold Award - Best Media Campaign of the Year - Yellow Pages

Media Agency: New PHD Media Director: Katherine Almond Account Planner: Lucy Edge Creative Agency: Abbott Mead Vickers BBDO Creative Director: Peter Souter Account Director: Graham Brown Client: Yellow Pages Brand/Product: London Marketing Director: Nigel ...

Forte hunts for new agency to produce its Posthouse push

, to the new position of Posthouse marketing director. Beecher is now understood to have lined up five ... and is targeted at business guests. It is a mid-market chain that competes with Novotel and Holiday Inn ...

Rainey Kelly to join battle with TBWA for Virgin Direct’s #15m

as a more serious, grown-up player in the financial services market. ...

Claydon Heeley drive for Qantas promotes ’refreshing’ features of business class

millions of pounds marketing the One World brand, which will eventually appear on every aircraft, check ...

Thai agency becomes first local shop to win global account

- Ethiopian Airlines has awarded its global advertising account to the Thai agency Spaulding 4 million) campaign following a three-way competitive pitch. Names of the competing agencies were not disclosed. The first campaign will run on TV and press and will target markets in Europe and the United ...

Thai agency becomes first local shop to win global account

- Ethiopian Airlines has awarded its global advertising account to the Thai agency Spaulding 4 million) campaign following a three-way competitive pitch. Names of the competing agencies were not disclosed. The first campaign will run on TV and press and will target markets in Europe and the United ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.