18 Dec 1998
| by ROBERT DWEK
strategy, the airline now admits it has been stretching its
marketing resources too thinly ...
marketing manager, trade and corporates, for BA in
the UK and Ireland, is the woman in charge of promise ...
in communicating with travel
agents.
Smith describes it as the single largest and most integrated ...
11 Dec 1998
| by ALASDAIR REID
.
Railtrack s poster advertising sites account for around 10 per cent of
the UK market....three years.
Railtrack s poster advertising sites account for around 10 per cent of
the UK market ...
operations director of UK local radio. Simon Ward, the sales and
marketing director, becomes the commercial ...
27 Nov 1998
| by JOHN TYLEE
is
said to be worth pounds 8 million, with pounds 3 million of that being
spent in the UK. - Marketing...is
said to be worth pounds 8 million, with pounds 3 million of that being
spent in the UK. - Marketing ...
. - The
Guardian
DHL International has appointed the former Somerfield marketing
director, David Coles, as UK managing director and has also appointed a
new marketing chief, Pascal Tomasso, in a bid ...
27 Nov 1998
| by ELEANOR TRICKETT
s marketing manager, media, said: We are reviewing
what we want to do and where we want to go with media in the light of
the creative and direct marketing reviews.
In July, BAA announced it would review its direct marketing agencies as
it looked to expand its activity in this area. The company anticipates a ...
27 Nov 1998
| by CLAIRE BEALE
Media Agency: New PHD
Media Director: Katherine Almond
Account Planner: Lucy Edge
Creative Agency: Abbott Mead Vickers BBDO
Creative Director: Peter Souter
Account Director: Graham Brown
Client: Yellow Pages
Brand/Product: London
Marketing Director: Nigel ...
20 Nov 1998
| by CLAIRE COZENS
, to the new position of Posthouse marketing director. Beecher
is now understood to have lined up five ...
and is targeted at
business guests. It is a mid-market chain that competes with Novotel and
Holiday Inn ...
13 Nov 1998
| by CLAIRE BEALE
as a more serious, grown-up player in
the financial services market.
...
13 Nov 1998
| by CLAIRE COZENS
millions of pounds marketing the
One World brand, which will eventually appear on every aircraft,
check ...
10 Nov 1998
- Ethiopian Airlines has awarded its global advertising account to the Thai agency Spaulding 4 million) campaign following a three-way competitive pitch. Names of the competing agencies were not disclosed.
The first campaign will run on TV and press and will target markets in Europe and the United ...
10 Nov 1998
- Ethiopian Airlines has awarded its global advertising account to the Thai agency Spaulding 4 million) campaign following a three-way competitive pitch. Names of the competing agencies were not disclosed.
The first campaign will run on TV and press and will target markets in Europe and the United ...