end of the market and they are not volume marques. Of the mass-market manufacturers only VW has ...
The brewer, Greenalls, has poached Brian Pate, Guinness s marketing director for Japan...The brewer, Greenalls, has poached Brian Pate, Guinness s marketing director for Japan, for the vacant role of marketing and commercial director for its pubs and restaurants arm. Pate joined Guinness in 1986 and was its brands director before becoming the marketing director for Guinness International ...
KIM WATSON Marketing director, Millivres There are now several gay and lesbian ... in March 1994 - the same time as Attitude - as a bi-monthly to target the women s market, and goes ... an independent street survey, targeting the gay male youth market, to ascertain their buying, reading ...
Once again evidence reaches us of the unerring power and accuracy of direct marketing, this time...Once again evidence reaches us of the unerring power and accuracy of direct marketing, this time from WWAV Rapp Collins. Campaign recently received a mailshot in the form of an envelope full of soil, the idea being to spread the news about the agency s move to a new environment on the banks ...
of carving out a new niche in the men s monthly magazine market....BBC Magazines is to launch its technology title, Tomorrow s World, on 5 March in the hope of carving out a new niche in the men s monthly magazine market. The magazine, which will aim for a settledown circulation of 80,000, will draw on the BBC s science and technology programming including its ...
-weary UK market can only view the prospect of a combined TBWA Simons Palmer BDDP GGT with some mirth....Viewed from London, it s easy to ridicule Omnicom s acquisition of the GGT group. A merger-weary UK market can only view the prospect of a combined TBWA Simons Palmer BDDP GGT with some mirth. Of course, both sides are at pains to point out that whatever the logic of merging businesses around ...
Conde Nast has created the position of new-business director to pursue strategic marketing...Conde Nast has created the position of new-business director to pursue strategic marketing and build new business for GQ Active and Traveller. Noni Ware, marketing director of Bloomsbury Publishing ... marketing campaign to boost readership. The direct marketing agency, MBO, has created a database of more ...
to the youth market falls flat. The humour isn t surreal enough and the cheap n quirky style has been done...Maria Ainley-Taylor chooses CKMP s TV spots for Payne s Poppets: This attempt to appeal to the youth market falls flat. The humour isn t surreal enough and the cheap n quirky style has been done better before. Written and art directed by Barrie Jennings and Feargal Ballance, directed by David ...
. It claims to be the first electricity company to take an fmcg approach to its marketing strategy....of the changes due to take place in the electricity supply market later this year. PowerGen, which was formed when the electricity generation industry was privatised in 1991, is the market leader in both ... is entering a new era and we anticipate major change in the market. Research shows that PowerGen ...
The newly opened London office of Scholz s agency roster to act as advisor on its pan-European computer business. The agency will be a consultant to the company on the marketing of its portable ... business in the UK is handled by Duckworth Finn Grubb Waters. Frank Akihari, senior marketing ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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