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St Luke's wins Express account

21 Dec 1998

, the Express marketing director, Paul Woolfenden, confirmed that IDK Media has retained the media planning ...

St Luke's wins Express account

21 Dec 1998

, the Express marketing director, Paul Woolfenden, confirmed that IDK Media has retained the media planning ...

CAMPAIGN DIRECT: PROFILE - CATHY SMITH. Marketer delivering BA’s promise to repair

18 Dec 1998 | by ROBERT DWEK

strategy, the airline now admits it has been stretching its marketing resources too thinly ... marketing manager, trade and corporates, for BA in the UK and Ireland, is the woman in charge of promise ... in communicating with travel agents. Smith describes it as the single largest and most integrated ...

CAMPAIGN DIRECT: Agencies help utilities make the most of a lucrative market - Since deregulation

18 Dec 1998 | by KEN GOFTON

of recent years. When it was launched in 1996, two new credit cards a day were hitting the market...the market, but of all those taken up by the public, one in five was a Goldfish. The marketing ... s awards, Goldfish took the prize again for best integrated campaign. It is no secret that British ... restrictions on its marketing activities in the newly deregulated utilities market. Look ...

REVIEW: Marketing and advertising news in the week’s press

18 Dec 1998 | by CLAIRE BEALE

as required. - General release Larry Ruff, the vice-president of marketing and development for Levi Strauss Europe, Middle East and Africa, has been appointed vice-president of global marketing. Ruff ... years. He will now be responsible for all the brand s marketing and brand development activities ...

MEDIA SPOTLIGHT ON: LONDON NEWSPAPER MARKET - Associated launch could see a renewed London press

18 Dec 1998 | by ALASDAIR REID

permanent blight on the London newspaper market - but last week it sparked into life again. Confirming a ... potential market of 800,000 tube users. It will take as its blueprint the chain of Metro commuter ... of the popular and mid-market nationals. If Associated gets it right, this could become an advertising ...

Tullo Marshall scoops Cellnet’s DM business

18 Dec 1998 | by ELEANOR TRICKETT

Tullo Marshall Warren has scooped Cellnet s direct marketing business following a three-way pitch....Tullo Marshall Warren has scooped Cellnet s direct marketing business following a three ... responsibility for the business with immediate effect. TMW will be the first direct marketing agency ... marketing business on a project-by-project basis. A third agency on Cellnet s below-the-line roster, Devon ...

Fisher-Price awards DM work to Dynamo in branding rethink

18 Dec 1998 | by KAREN YATES

Mattel has awarded its sales promotion and direct marketing business for the Fisher-Price brand...Mattel has awarded its sales promotion and direct marketing business for the Fisher-Price brand ... more of its budget below the line. Dynamo s work will kick off in February with a direct marketing ... is brilliant at coming up with ideas and knowing exactly how children develop. The direct marketing work ...

Channel 4 unveils poster strategy

18 Dec 1998 | by CLAIRE BEALE

Channel 4 is launching the first tranche of its new marketing push in January with a long...Channel 4 is launching the first tranche of its new marketing push in January with a long ... . The ident will run across all on- and off-air marketing. The campaign has been co-ordinated by Channel 4 s controller of marketing, Polly Cochrane, who was poached from Channel 5 in May with a ...

Rapier scoops DMA gold award for C&W direct response TV

18 Dec 1998 | by JOHN OWEN

Rapier has walked away with the gold award at the 18th annual Direct Marketing Association...Rapier has walked away with the gold award at the 18th annual Direct Marketing Association/Royal Mail Awards, for its direct response TV campaign for Cable s telephone service, also won the DRTV ... media. The direct marketing element of the launch was at the heart of creating the positioning ...

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