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Campaign Hall of Fame. (Part 2 of 2)

was just right for the mid-70s and Smash became market leader despite heavyweight competition from Mars ... and in 1999, and the brand still enjoys more than 50 per cent market share today. A worthy overall winner ... . In fact, Motown re-released the record with the 501 logo on the sleeve - an example of integrated ...

Campaign Hall of Fame: Chairman’s comment

newspaper industry has become one of the most innovative press markets in the world. Lord ... on integrity, which was established by CP Scott at the beginning of the century, found expression again ... to the wider world the industry or business about which they write? Do they genuinely transcend their market ...

Campaign Hall of Fame: The ads that influenced the power brokers - Opinion formers and style leaders tell Campaign about the ads they think have changed society for the better. Compiled by Caroline Marshall

embraced the global market in a very touching way (eg, I d like to teach the world to sing ...

Campaign Hall of Fame: A (very) brief history of advertising - Is Levi’s better than Tango, Hamlet funnier that Heineken? Stefano Hatfield outlines the aesthetic and social considerations that informed what made it into advertising’s Hall

or artistic ads. Having worked for George Gallup, he was an early pioneer of the use of market research ...

MEDIA SPOTLIGHT ON: CABLE TV - Telewest and Flextech line up for vertical integration game. A

there was about the merits of vertical integration. Flextech s parent company has been around this particular ... to be different - in the US, where integration is a potential regulatory issue, it has not always been pursued with great enthusiasm. Will it work here? Vertical integration evangelists point to several ...

REVIEW: Marketing and advertising news in the week’s press

and MindShare have been appointed to work on the bid campaign. - Marketing The internet music ... in January. - Marketing Week Sara Weller, the former marketing director of the Abbey National ... s marketing director, will move to a group marketing or strategic role within the company. - General release ...

Gruner & Jahr set to target over 30s with women’s magazine

Gruner s magazine market next spring with a glossy monthly title code-named Project Florence....Gruner s magazine market next spring with a glossy monthly title code-named Project Florence. The German publisher will pit its weight against existing titles in the market such as Emap Elan s Red, which launched in January 1998, and the National Magazine Company s She. G Hara, group ...

Taylor Nelson buys media monitoring company

- Market information group Taylor Nelson Sofres Plc said on Friday it acquired UK television...- Market information group Taylor Nelson Sofres Plc said on Friday it acquired UK television and radio monitoring company Tellex Monitors Ltd for an undisclosed price. Taylor Nelson said the deal fitted in with its strategy of building a European network of media intelligence services and would ...

Taylor Nelson buys media monitoring company

- Market information group Taylor Nelson Sofres Plc said on Friday it acquired UK television...- Market information group Taylor Nelson Sofres Plc said on Friday it acquired UK television and radio monitoring company Tellex Monitors Ltd for an undisclosed price. Taylor Nelson said the deal fitted in with its strategy of building a European network of media intelligence services and would ...

IPG creates Zentropy in move to unite online offerings

a complete e- business solution, offering strategy, design and systems integration services. Duncan said: There are three types of business in the market: web designers, systems integrators ... Zentropy is offering and what is missing from elsewhere in the market. In the US, Zentropy ...

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