Euro RSCG Wnek Gosper, the incumbent agency on Abbey National, has picked up the pounds 10 million task of launching the company s new internet bank, code-named Aquarius. Euro RSCG won the account after a pitch against Abbott Mead Vickers BBDO, Duckworth Finn Grubb Waters and M&C Saatchi. General release
Tom Keaveny, sales director at Eurosport, is leaving the company to join the Discovery Channel as vice-president of affiliate sales and marketing for Europe, Africa and Asia.
Trinity Mirror has hit back at accusations by the IPA that it is delaying compensation to advertisers following the publisher s admission that it posted inflated circulation figures on its Birmingham titles. Trinity has set up an arbitration panel to investigate the claims which the IPA has refused...
Smirnoff is this week launching its first direct marketing push with a Christmas campaign for its Black brand through Evans Hunt Scott.
Following on from the Budweiser frogs and chameleons TV campaign, the Top Secret notebook develops the plot. It is published as a mounted supplement and contains Louie the Lizard s secret plans to kill off the Budweiser frogs so he can step into their shoes as the ad s new star.
Tim Ledgard helped develop the first doggie toothbrush, and, at the moment, only occasionally ever uses the internet. He is, he cheerfully admits, an unlikely new-media evangelist.
Citroen is slashing its UK marketing activity and has culled its below-the-line business in response to consumers increasing protest against rip-off car prices.
Safeway is pulling out of national advertising for the foreseeable future to focus instead on local promotions, dealing a blow to its agencies, Bates UK and Zenith. - Marketing
Equire.com, the e-commerce website provider, has hired HPT Brand Response to handle all of its marketing communications.
We re a collaborative brand, an ingredient brand. You get to us via other people, Amanda MacKenzie, Air Miles marketing director of the past 18 months, says.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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