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was just right for the mid-70s and Smash became market leader despite heavyweight competition from Mars ... and in 1999, and the brand still enjoys more than 50 per cent market share today. A worthy overall winner ... . In fact, Motown re-released the record with the 501 logo on the sleeve - an example of integrated ...
Project: Christmas campaign Client: David Clayton-Smith, director of customer marketing Brief ... Client: James Tschortner, marketing manager Brief: n/s Agency: Leagas Delaney Writer: Tim Delaney ...
in the market, they say, but we re not sure if there s a market in the gap ... Emap Elan s Parents magazine ... Marcantonio to DMB a more positive approach to PR - anyone heard of W s head of marketing ... Jane Proctor ... their dishonest claims lost them legal protection ... market researchers get tough on focus group groupies ...
quickly from start-up to market bench-mark and I am confident that the team there can keep up with us ... Cotton Partnership, which continues to handle the direct marketing. Derek Bowden, chief ...
make these markets a key focus for the new campaign which breaks in February. Founded in 1923 ... and Adidas, each of which place athletes at the centre of their marketing campaigns? The point ...
direct marketing. We are looking to do an umbrella advertising campaign for the brand ...
as a serious contender in the sports market and wants to transform the company from a fashion ...
Knight and in recent years it has seen both its market share and share price tumble. Knight has commented: Our problem has not been too much marketing, but too much ineffective marketing. ...
and marketing departments direct, often using one-to-one presentations. A full-page ad in the new guide ... for marketers targeting this age group are immense. We are also in the process of negotiating to go online ...
Client: Levi Strauss Brand/Product: Sta-Prest Marketing Director: Robert Hanson...Client: Levi Strauss Brand/Product: Sta-Prest Marketing Director: Robert Hanson LEVI ... Artois Marketing Director: Stewart Gilliland Media/Brand Manager: Stuart MacFarlane COMMENDATION ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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